M&S Percy Pig Vandwich
The M&S Vandwich tour, featuring Percy Pig, visited six universities across the country promoting 'M&S Careers' to students and graduates.
Students were encouraged to visit the Vandwich mini-site through social media channels and vote for the Vandwich to visit their university.
So we wrapped one of our ice cream vans and set off for Manchester, Cardiff, York, Canterbury, Brighton and London over a two week period managing all elements of the campaign including logistics, staffing, transport, stock collection, accommodation, event and photo reports.
Winning universities were treated to free M&S sandwiches, crisps and Percy Pig sweets all presented in a branded bag with a call-to-action driving traffic to the graduate careers website and a 'perfect sandwich' game inside.
More than 300 sandwich bags were distributed at each university generating thousands of unique hits on the graduate careers website.
Want to hire our ice cream van for a branded tour?