Product Sampling & Product Launch Marketing Agency
Award-winning product sampling agency with a nationwide reach.
iMP is a leading product sampling company specialising in ambient, hot, cold, frozen, alcohol, FMCG and non-food products.
From product sampling campaigns like distributing 50,000 Grenade protein shakes at London tube stations, 50,000 hot Wall’s Sausage sandwiches across the country to 150,000 Kellogg’s Nutty Chewy cereal bars we have the infrastructure, knowledge and experience as a product sampling agency to create and deliver a fully costed sampling, logistics and management solution.
Full Service Product Sampling
As a full service product sampling agency we design, create and implement sampling roadshows across the UK. From London to Leeds, Glasgow to Edinburgh, Birmingham and Manchester to Cardiff, Bristol, Newcastle, Liverpool, Brighton and everywhere in-between we have more than a decade of expertise, experience, knowledge and execution in delivering nationwide end-to-end product sampling roadshows, tours and campaigns, and supplying premium sampling staff. Here are some of the things we do:
- site research, applications and bookings
- logistics, deliveries, storage & transportation
- scheduling & route planning
- event management, installation & derig
- event managers, staff and drivers
- promo vehicles, sampling bins, sampling pods
- reporting & measurement
We specialise in sorting out all the logistics. That means we find the best spaces to sample, research them, book them and everything after that ensuring the true ‘brand to hand’ principle is carried through to the end. Most importantly we also have the infrastructure, tools and the staff to deliver the activity. With a range of promotional sampling vehicles, sampling pods and sampling bins we’re fully equipped and ready to go when you are. With more than 9000 sqft of on-site workshops, storage and studios we are a truly in-house agency.
Sampling Spaces & Permits
We’re constantly researching and booking product sampling spaces and permits. We deal with the application forms, the health and safety, RAMS documents, specification of the spaces – all the time consuming detail that makes a successful campaign. We know all the best sampling spots across the country from Leeds to London, Edinburgh to Glasgow, Manchester to Liverpool, Birmingham, Cardiff, Bristol, Newcastle, Brighton and more. We also know which of them require permits and which of them don’t. Here are some typical examples of sampling sites:
- city centres
- train stations & tube stations
- in-store supermarkets
- shopping centres
- sporting events and stadiums
- festivals and theme parks
Product Sampling Staff
Our sampling staff are experts in the preparation and distribution of pre-packaged, fresh, hot, cold, frozen, cooked and ambient food products. All our product sampling staff hold Food Hygiene Level 2 certification as a minimum requirement ensuring optimum food handling standards. Our team members are iMP staff – we never outsource – and they’re professional, consumer and client facing. We’ve got plenty of 5* Google reviews to show for it. From premium energy drinks to new snack bars, cereals to celebrity perfumes, ice cream to microwave sausages, we estimate we’ve sampled more than 5.5 million products to consumers since 2008.
Whether it’s an ambient cereal bar, protein product, new ice cream brand or energy drink we manage all elements of product sampling and brand activation. From the planning and booking of event and promotional spaces to temperature controlled delivery and storage, health and safety, risk assessments, event space applications, transportation, sampling bin hire, installation, derig and staffing we manage everything needed to deliver a successful end to end campaign and help drive consumer sales.
If you’ve got an idea for a new product launch or nationwide sampling tour get in touch at [email protected], use the contact form below or call us on 0113 243 8194.