iMP has been nominated for 3 awards in the Prolific North Marketing Awards.
iMP shortlisted for 3 Prolific North Marketing Awards.
We’re chuffed that iMP Experiential has been shortlisted in three categories at the Prolific North Marketing Awards 2025. These nominations recognise innovative experiential marketing campaigns that deliver measurable impact for some of the UK’s most exciting brands. As a Leeds-based experiential marketing agency we connect brands with consumers through creative strategy and live experiences that drive engagement and sales so it’s nice to be recognised for our efforts.
iMP x Life360: “Swear Therapy”.
Our Life360 ‘Swear Therapy’ experiential campaign tapped into humour, honesty and family dynamics to highlight how the Life360 app keeps families connected. Through the custom built Swear Therapy booth we brought the brand’s message to life in a way that made people stop, smile and share. This particular brand experience perfectly reflects what we do best: transforming insight into interaction and awareness into authentic engagement.
iMP x The Tofoo Co.
For The Tofoo Co. we delivered a nationwide product sampling campaign designed to put Tofoo into the hands (and mouths) of thousands of new consumers. Using our signature mobile sampling vehicle (Lola) and Food Hygiene trained brand ambassadors we sampled The Tofoo Co.’s range to shoppers across the UK. The result? A campaign that increased brand awareness, generated trial at scale and converted curious shoppers into loyal customers demonstrating why we’re one of the UK’s leading FMCG sampling agencies.
The Swear Therapy campaign didn’t just make people laugh, it delivered serious results. With a medium-sized budget (less than £50,000) and a smart experiential marketing strategy we proved that creative thinking and careful planning can generate big-brand impact. By combining a live experience with digital amplification (and a strong PR hook) the activation secured a second nomination for this standout campaign.
The Prolific North Marketing Awards celebrate the very best marketing, PR, and creative agencies across the North of England. Being shortlisted in multiple categories places iMP among the region’s most respected and results-driven marketing specialists. It’s great to see our work for Life360 and The Tofoo Co. recognised on such a prestigious stage and a huge credit to our in-house creative, logistics, and production teams who bring every campaign to life.
iMP Experiential was shortlisted in three categories — Best B2C Marketing Campaign (Services), Best FMCG Campaign, and Best Medium Budget Campaign — for our standout work with Life360 and The Tofoo Co. These nominations highlight our ability to deliver creative experiential marketing ideas that achieve tangible business results and meaningful consumer engagement.
At iMP, we specialise in experiential marketing, product sampling and brand activation campaigns that connect brands with consumers face-to-face. From concept and design to staffing, logistics, and reporting, we deliver full-service campaigns that are creative, strategic, and measurable helping brands build awareness, drive sales, and create lasting impact.
The Prolific North Marketing Awards celebrate the very best marketing, PR, and creative campaigns across the North of England. The awards recognise innovation, creativity, and measurable impact across all disciplines — from FMCG marketing and brand activations to digital and experiential campaigns.
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