Hire fully branded ice cream vans from iMP to deliver fun and memorable mobile product sampling campaigns.
Ice cream van hire – perfect for product sampling, experiential product launches and ambient brands.
We’ve created branded sampling ice cream vans for alcohol brands, skincare product launches, holiday companies and more. Sweets and snack bars, celebrity perfumes and fizzy drinks. From Leeds, London, Manchester, Edinburgh, Glasgow to Birmingham, Bristol, Cardiff, Newcastle were nationwide. Most recently we created a nationwide tour for Little Moons mochi. Oh and Crosta & Mollica pizzas.
Want to hire an ice cream van? Available directly for both brands and agencies, it’s ideal for chilled and frozen food product samples. But it’s not just food and drink we sample. For instance, you could use it for an experiential campaign to launch a new non-food product. Such as a perfume or cosmetics brand. Or a vegan fish brand (we’ve done that too).
Hire our vintage ice cream van for a beauty product launch or pet insurance for animal lovers. ‘Vanessa’ is the perfect vehicle for promotional activity and we can adapt her to suit your product or brand. Also available with a custom digitally printed wrap she’s a highly visual, high impact promotional van.
So where can we go with our branded ice cream van? Well pretty much anywhere that has a legal, dedicated event space or promotional site. Like a city centre, for example. Don’t worry – we sort out everything. The event space or site for the van, the logistics, the health and safety, the schedules, the drivers, the staff. Everything. Here are some typical event spaces we book and manage:
Electric ice cream vans are something we’re moving towards. We’re looking at the economy of converting our existing van to full electric power. Although ‘Vanessa’ is a 1990 ice cream van she has well outlived her carbon footprint. However the chest freezer DOES run on a digital high capacity generator (clean battery energy). This means that there is NO diesel or carbon fuel used to power the freezer. We’re always looking for ways to reduce our environmental impact. ‘Upcycling’ a vintage ice cream van meant we didn’t have to buy a new vehicle. So we simply restored Vanessa to her former glory and kept her on the road.
We provide a full end-to-end hire service. Plus we’ll handle everything including:
However we can also even store cold or frozen stock using additional freezers, fridges and storage. We’ll also assist with managing stock deliveries and pickups. At our Leeds base we have enough space to store up to 20 pallets of stock. Depending on the type of product (eg. ambient, chilled) we can receive stock in advance and restock as required.
Because they’re self-contained, can take frozen or chilled samples with them, self-powered, can carry other branded equipment, don’t take up much space in city centres, have a high visual impact and above all they look cool!
Yes we do. Depending on the scope of the campaign we can offer either partial branding or a full digital wrap. And we have an easy to use design template we can provide. We also offer a design service if you’re in need of a bit of creative input.
Anything that fits in the ice cream van! Inside we have a huge freezer powered by a renewable energy compressor for frozen products. We’ve sampled fragrances, soup, pizza, peanut butter, hand cream, dog treats and more. From hot to chilled our ice cream van is incredibly versatile.
Anywhere in England, Scotland or Wales that allows us to have the ice cream van there. We manage ALL the logistics including the event spaces and sampling sites. And we also provide drivers and staff. So we provide a total service from start to finish. All you need to give us is your idea and we’ll sort the rest.
Although based on an original Ford Transit chassis, our ice cream van has the classic fibreglass body. But with a slight twist. One unique feature of Vanessa is that she has the ‘shark fin’ design. Which is traditionally associated with the Mr. Whippy or Whippy style of vans. Furthermore this gives her a retro, classic look that isn’t found on many modern ice cream vans. Likewise she also has a very flat rear which gives plenty of space for branding and livery. Moreover she’ll get plenty of attention on the road!
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Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
