Make your summer campaign unmissable with a branded ice cream cart.
Hire a fully branded ice cream cart or sampling trike for your summer campaign. We handle branding, permits, logistics and staff – you take the credit! Summer dates fill fast. If you’re planning a June, July or August activation, get in touch now to secure your dates and lock in branding production time.
Our ice cream cart hire and sampling trike service is built for brands that want to take their product directly to consumers in a way that stops people in their tracks. Compact, fully branded and totally mobile, our vintage-style carts bring charm and visibility to any location, from busy city centres to festivals and retail forecourts. Each cart features a powerful 296-litre freezer, ideal for ice cream, chilled drinks, frozen desserts or any other product that needs to be kept cold. The retro design with white wall tyres, gloss black frame and leather saddle creates an instant moment of warmth and nostalgia that modern brand activations rarely achieve.
Our sampling trikes and carts are the perfect way to take your product directly to your audience. Compact, eye-catching, and fully mobile, they’re ideal for high-footfall areas like shopping centres, train stations, supermarkets, festivals, and city streets. Each trike or cart can be completely branded to reflect your campaign from full vinyl wraps to custom signage, parasols, and display baskets, turning your setup into a mobile billboard that attracts attention and drives engagement.
Classic touches like the leather saddle, leather handlebars and gloss black frame add a premium finish that elevates the look and feel of your activation. The traditional design not only stands out in modern settings but also creates a sense of warmth, familiarity and authenticity like we did for Hello Sunday.
Designed for both indoor and outdoor sampling activations, our trikes and carts are versatile enough for any location or season. Whether you’re handing out chilled drinks, snacks, or even ice cream, we’ll ensure your setup is practical, compliant, and on-brand. We handle every detail including sampling trike hire, branding, permits, storage, logistics, and staffing.
We’ve delivered successful trike and cart activations for major FMCG brands, helping them reach thousands of people through memorable, high-impact sampling experiences.
Warm weather means people are outside, in a good mood and far more receptive to brands. An ice cream cart makes you the highlight of their day. Whether you’re launching a new product, driving trial at scale or building brand awareness at a festival, summer gives you a natural window that no other season can match.
Every ice cream cart and sampling trike hire includes:
The cart is a canvas, not a category. Brands use ours to sample:
Our carts are compact enough to fit in a Transit van, which means they can reach locations larger vehicles simply can’t. Summer sampling locations include:
We sort everything from start to finish, including:
Whether you’re targeting shoppers outside supermarkets, commuters at transport hubs or visitors at festivals, our sampling carts offer a straightforward way to deliver experiences that engage, delight and convert.
Ready to book your summer ice cream cart? Tell us your dates, location and product and we’ll come back with a tailored proposal.
Yes. The frame stays black but the main body wraps in hi-def vinyl in gloss or matte. The parasol, display baskets and signage can all be branded too, turning the whole setup into a mobile billboard.
Yes, the cart is customisable. The frame stays black but the main body can be wrapped in hi-def vinyl in either a matte or gloss finish.
Yes of course. It doesn’t have to be ice cream. Or even a chilled or frozen product. It could be a fragrance sample, a snack bar or a new flavour of crisps.
Yes, we can produce a fully branded sampling trike umbrella. Also known as a branded parasol, they have a beautiful, traditional wooden pole with a canvas dye-sub printed finish.
We recommend at least 2–3 weeks ahead for summer activations. Branding production takes 1-2 weeks, and popular outdoor spots and festival dates go quickly. The earlier you contact us, the more flexibility you’ll have on dates and locations.
Of course. The cart works perfectly for ambient products like snack bars, fragrance samples, drinks sachets, or anything else you’d hand directly to consumer.
Absolutely. We run activations across the whole of the UK from London and Manchester to Edinburgh. iMP is based in Leeds and London but our fleet travels nationwide.
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Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
