Friendly brand ambassadors available UK-wide to create strong customer connections and drive engagement at events.
Consumer and client facing brand ambassadors are a big part of what we do. With some of the best staff members in the industry working directly for us we have an unrivalled portfolio of high-end staff ready to represent your brand or client.
From the stitching on the leather steering wheel in a Maserati Levante, information about where the ingredients for a food product are sourced to the ethical standards of a new wearable tech start-up our brand ambassadors are trained in micro-detail about every product they work on. From food and drink, automotive, hardware and software tech to everyday household items our team members are experienced in most sectors and excel in what they do – being the face of the brand and capturing the attention of decision makers.
Our brand ambassadors (also known as BA’s) know that they only have a split second to engage a potential customer and that quality engagements are the key to successful interactions. Face to face customer engagement is one of our key staff skills – all it could take is a smile, a thorough knowledge of the brand and you’ll have a customer for life. This is especially true for many of the blue chip brands that trust us to provide premium brand ambassadors – we’ve got a number of 5-star Google reviews to back it up.
A brand ambassador represents your business in a friendly, authentic and engaging way — becoming the recognisable face of your brand. Their role typically includes interacting with customers at events, retail activations, pop-ups and trade shows, as well as supporting online activity where needed. They showcase products, answer questions, generate interest and create positive experiences that build trust and loyalty. A strong brand ambassador also gathers useful customer feedback, helps drive awareness, and supports sales by communicating your brand’s values clearly and consistently.
We have strategically placed teams of BA’s in most major cities and satellite towns across the country from London to Leeds, Manchester, Birmingham, Newcastle, Cardiff, Edinburgh, Glasgow, Liverpool – pretty much from the top of the country to the bottom. We provide high calibre staff for all kinds of events but the ones we frequently work at include:
In-depth, detailed and immersive brand knowledge is critical to the success of the brand ambassadors’ tasks. That’s why we carry out training sessions at both iMP HQ and our clients’ and brands’ offices. This enables our teams to receive full and up to date information on the product or brand they’re being sent out to represent. It also allows them to touch, feel and engage with the product or brand so they have a true sense of how it works, looks or tastes and that in turn gives them the advantage when talking to consumers at the point of engagement. We must be doing something right if Maserati, Rolls-Royce and PureGym trust us to provide them with premium team members.
Our bespoke, hand-picked teams have decades of experience between them in different brand sectors. So choosing the right BA is crucial to making sure they’re the right person for the job. Experience in a particular sector is typically very useful as the team member will already have a good general knowledge of the type of product or brand they’re dealing with. From large scale experiential events to nationwide or local brand campaigns they’ve worked in most brand marketing categories including:
So if you need a team of the very best, most cost-effective brand ambassadors to represent your brand, give us a call on 0113 243 8194 or fill in the form below and we’ll get back to you ASAP.
Find quick answers to the most common questions about hiring brand ambassadors and how they can support your next campaign.
A brand ambassador is someone who represents and promotes a company’s brand, products or services in a positive and consistent way. They communicate key messages, embody the brand’s values and act as the friendly face of the brand during marketing campaigns, events and activations.
Their role usually includes greeting and engaging customers at events or in retail environments, demonstrating products, answering questions, collecting feedback and helping generate interest. They may also support online activity or represent the brand at trade shows and experiential marketing campaigns.
Brand ambassadors are useful whenever direct customer interaction can boost a campaign. This could include live events, in store activations, experiential marketing, sampling campaigns, exhibitions or trade shows.
Brands launching new products, entering new markets or trying to strengthen customer engagement often see the biggest benefits. This applies across food and drink, automotive, tech, retail, lifestyle and many other sectors.
Brand ambassadors create genuine, in person interactions that help customers feel more confident in a product or service. By answering questions, giving honest information and representing the brand clearly, they help build credibility and long term loyalty.
It helps to choose an agency with experienced staff, strong training processes, good sector knowledge and the flexibility to meet different campaign needs. An agency that provides thorough brand training, like iMP, ensures ambassadors fully understand each client’s products before going live.
Maserati
Wall’s Sausage Roll Sampling
Yorkshire Water Shipping Container
Camper Van Tour for Hollister
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David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
