Sampling Wall's Sausage Rolls.
iMP delivered a nationwide sausage roll sampling activation for Wall’s Sausage Rolls. We booked the sites, managed the permits, the staff, the transport, the logistics… the lot.
Working with Wall’s Pastry communications agency we delivered a consumer sampling campaign. Visiting 11 different cities we used Wall’s own promo van to store the chilled stock. Collecting the sausage rolls from the distribution depot each morning, our event manager delivered the tasty pastries to our sampling staff on site. Using our branded sampling bins (thermally insulated) we were able to keep the products chilled while on the move. Our dedicated team of sampling experts – plus the Wall’s costumed character – ensured a quick, friendly interaction with members of the public. And the branded sampling bins, promo van and uniform added to the visibility.
Our driver collected the sausage rolls stock each morning from the central distribution depot. This meant a lot of logistics were involved in getting stock on time and to site, which iMP managed. We also managed additional restocking schedules. Wall’s own refrigerated van was adorned with a giant sausage roll on it roof which helped create great visual impact. Most major cities require sampling permits or event space fees. And this is where we can help. We manage and purchase permits and event spaces pretty much on a daily basis, so organise the permits was straightforward for us. Cities we sampled in were: Huddersfield, Leeds, Lincoln, Manchester, Birmingham (twice), Nottingham, Derby, Coventry, stoke, Leicester and London (twice).
If you have sampling brief or brand activation in mind, get in touch. Even is it’s just to ask some questions.
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Account Director, CreativeRace
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
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