Meet 'Lola', our premium, fully brandable mobile sampling kitchen and experiential catering vehicle. Custom-built for nationwide roadshows, this low-loader sampling van combines commercial-grade refrigeration with massive serving hatches to deliver high-volume product sampling.
When you need to deliver high-volume food or drink product sampling, a standard promotional vehicle won’t cut it. Lola is our custom-built, low-loader experiential sampling van designed specifically to draw crowds, look incredible, and handle intense, fast-paced nationwide marketing campaigns.
From hot street food to chilled treats, our sampling van hire service provides the ultimate high-footfall brand experience.
Lola isn’t just a pretty face, she’s a highly functional commercial kitchen space built to pass strict event health and safety guidelines.
Our sampling vans are small enough to navigate busy city streets but big enough to hold thousands of chilled stock items. Perfect for high-volume, premium product sampling at festivals, city centres, sporting events, business parks and busy university campuses.
The vehicles feature massive on-board payload storage alongside twin extra-wide serving hatches. The internal catering spaces have a wide operating temperature range from deep commercial freezing to ambient storage. They’re built with durable stainless steel counters and last a lifetime when managed by our professional logistics team. Plus they’re easy to clean and are ideal for strict food hygiene applications (when used for hot or cold food preparation).
With an ultra-low floor layout, our sampling vans put brand ambassadors at eye-level so they don’t look down on consumers. From hot plant-based burgers to vegan cheese snacks, iced coffee samples to chilled yogurt pots, carbonated drinks to cooked sausages, we reckon we’ve sampled in excess of 11 million free and giveaway products to the general public in the last 15 years.
Choosing our sampling vans means choosing massive brand impact and operational efficiency. They maximise visual footprint while keeping logistics seamless, ensuring your product gets freshly prepared and directly into the hands of thousands of consumers in the shortest possible time.
We own Lola outright. There is no middleman, no sub-hire markup, and over the past 15 years, we’ve successfully sampled more than 11 million product samples nationwide. When you’re hiring a sampling van for your brand there shouldn’t be any hidden costs so we ensure there’s no unnecessary budget drains.
Contact our vehicle team on 0113 243 8194 or drop your brief below for an itemised, transparent quote.
Lola belongs entirely to iMP. We purchased her in April 2024 to operate exclusively as part of our full managed sampling and experiential services. Because we do not sub-hire from third parties, there are no middleman markups or awkward supply chains.
Lola is built on an agile Peugeot Boxer low-loader chassis. Her approximate dimensions are 4,150mm in length, 2,184mm in width and she has an internal height of 2,682mm. She is large enough to carry massive stock loads but nimble enough to legally park in tight city centre pedestrian zones.
For pre-packed ambient products in high-footfall city centres, a well-staffed iMP sampling team can distribute between 5000 and 15,000+ samples per day. For hot food or drinks that require active preparation inside our commercial-grade kitchen, throughput drops slightly but overall consumer dwell time and brand engagement are much higher.
Yes. Lola is configured to meet commercial kitchen health and safety compliance standards. We manage all internal HACCP documentation, event risk assessments (RAMS), and ensure every brand ambassador working on your food campaign holds up-to-date food hygiene certifications.
Yes absolutely. While Lola is fully equipped with refrigeration and catering utilities for food roadshows, her striking, flat exterior panels make her a flawless mobile billboard canvas. We routinely use her for high-impact cosmetics pop-ups, retail giveaways and fragrance launches. There’s also space in the rear of the loading and storage area for a pop up studio or selfie booth.
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Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
