Convert consumers to customers with hot food sampling nationwide, driving trial, taste and purchase.
Our hot food sampling activations bring brands to life with heat, flavour, and measurable results. Freshly cooked, perfectly served, demographically targeted. We don’t just hand out samples. We create immersive tasting experiences that stop people in their tracks. The sizzle of a grill, the aroma of something hot and fresh, and the first bite of real, satisfying flavour all combine to trigger emotion, curiosity, and instant brand connection.
Our mobile promo vehicles and sampling vans, experienced brand ambassadors and food-safe cooking activations turn everyday environments into pop-up taste theatres, transforming casual passers-by into active brand fans. Whether it’s warming shoppers on a cold winter day, launching a new hot snack range, or driving trial in city centres and festivals, every detail is meticulously planned. We collaborate with brands from recipe development and portion control to data capture and ROI reporting. With iMP, every sample is a story, every taste a conversion and every campaign a measurable success.
Hot food sampling means serving freshly heated or cooked samples. From sizzling sausages to bubbling soups, we cook and heat branded products to serve in high-footfall environments. It’s the ultimate way to connect taste, aroma, warmth and flavour with consumer emotion.
Unlike cold sampling, hot activations often require full logistics: kitchens, hygiene, staff training, permits, and precise timing. iMP’s 15+ years of expertise ensures every bite is served perfectly and above all, safely.
We deliver end-to-end sampling campaigns across the UK from recipe development to reporting.
We measure impact through:
Want to heat up your brand or product and serve it to customers on the road? We can help – get in touch.
All the hot food sampling vans and trucks belong to iMP. We do not outsource. We do not hire them from somewhere else. They are all ours! That means we have the flexibility to turn campaigns around quicker than other agencies and there is no third party mark up or exaggerated costs.
Yes we do. All our hot food sampling staff are Food Hygiene Level 2 certified as standard. All our staff have experience of working on hot, cold and ambient sampling campaigns nationwide.
Anything that can be safely cooked or heated is an option. Soups, sausages, curries, pasta, tofu, plant-based meals, snacks… you name it we can probably cook it. We find that the less complicated the offering, the more effective the experience. If the recipe is simple it means faster serving, higher sample volumes, less waste, less cleaning and a more efficient activation.
iMP handles all permits, food safety certifications, council approvals, event spaces and insurances. We’ve been sampling to food for more than 15 years so we’re bang up to date wit the processes and permissions required. We hold £10m public liability insurance, £10m employers liability insurance and £2, professional indemnity insurance as standard.
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David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
