Theme Park Sampling
Theme park sampling: the ideal targeted demographic sampling opportunity.
Theme park product sampling has become a more and more requested service as each summer goes by. With hundreds of thousands – even millions – of visitors to UK theme parks each year it’s not hard to see why they’ve become such a great place to hand out free product samples.
Families, mums, dads, school friends, aunts, uncles, grandparents… there’s a huge mix of demographics at theme parks but the one consistent factor is kids. Whether it’s a school trip or a bank holiday weekend visit you can guarantee that theme parks will be full of children queuing to get on the latest ride. Most theme parks across the UK see this as a great marketing opportunity so it’s easy to create a sampling campaign specifically targeted at this consumer group.
Why Do Theme Park Sampling?
There are few locations where the target demographic is so precise. We’re talking about parents and kids. And whether it’s ‘pester power’ products or lunchbox goodies, theme parks are the ideal places to put those free samples products into those hot little (and big) hands. With footfalls in the tens of thousands on the busiest weekends it’s very easy to distribute high volumes of free products.
What Can We Sample at Theme Parks?
Depending on approval from the theme park operators and making sure there are no conflicts with park concessions (eg. Pizza Hut, Starbucks etc) then as long as the product is relevant and suitable for families and children then most samples can be handed out. Typical products we’ve sampled at theme parks include snack bars, cheese, soft drinks, chocolate and ice lollies – easy to see what those types of brands are most popular for theme park sampling!
Sampling at Theme Parks
There are a number of high profile, high footfall theme parks in the UK where sampling can take place. They vary in cost and availability but generally speaking offer good value for money when you consider how many samples we can distribute in a single day. It’s also unlikely there’ll be any other brands allowed on site at the same time, so we always have a captive market. Theme parks we’ve sampled at include:
- Alton Towers
- Flamingo Land
- Drayton Manor
- Chessington World of Adventures
- Thorpe Park
How iMP Can Help
We organise pretty much everything to do with a theme park product sampling campaign. There’s lots of fine detail to manage but we’ve got a huge amount of experience so we know what we’re doing. This includes:
- booking theme park sampling sites
- arranging stock logistics & storage
- sampling staff & event managers
- sampling bins & branded sampling vehicles
- event reports & campaign measurements
Got a product you want to sample to kids and families at theme parks? Contact us using the form, email or call 0113 243 8194.