Experiential Marketing Agency
iMP design, build and deliver amazing experiential, product sampling & brand activation campaigns.
We specialise in creating memorable consumer and trade facing campaigns; working directly with agencies and brands alike we take napkin scribbles from concept through to a realistic and budget conscious proposition.
As an award-winning experiential marketing agency, since 2008 we’ve created hundreds of amazing experiential marketing campaigns and provided thousands of premium promotional staff for brands, PR, marketing, digital and communications agencies. From start-ups to international brands our services are tailored to budgets from just one team member for a couple of hours to a fully designed and managed experiential roadshow.
Full Service Experiential
We manage and deliver experiential campaigns for brands and agencies of all sizes from local businesses to global products. From a single day to a 48 city nationwide tour we create everything from bespoke builds to managing logistics and promotional staffing. Our end-to-end experiential services include:
- experiential design and build
- logistics, deliveries, storage & transportation
- site research, applications and bookings
- scheduling & route planning
- event management, installation & derig
- event managers, promo staff and drivers
- promo vehicles, sampling bins, sampling pods
- reporting & measurement
Professional Promo Staff
From promotional team members for simple street-side marketing and leafleting to product sampling and exhibition staff we have a unique core team of reliable consumer and client facing staff with 5* Google reviews. Reliable, experienced, always fully briefed and managed directly from iMP head office our team members are requested time and time again for specific campaigns with some brand ambassadors working for more than 3 years with some brands.
Whether it’s a shipping container in five major city centres, a perfume dispensing supercomputer in a shopping centre or a mobile library we have a solution to fit the brief. As a bespoke, independent experiential marketing agency with on-site workshops, paint studios and storage we have all the room needed to create unique experiential projects of all shapes and sizes.
We create some pretty cool promotional, sampling and experiential branded vans and vehicles. Like the catering grade sampling truck we created for Wall’s Sausages, the clear perspex trailer for Tastecard or the VW Camper Van for Echo Falls we can source, purchase and convert cars, van, trucks and trailers and turn them into eye-catching, highly impactful (and functional) promotional masterpieces.
Full Service Product Sampling
As a full service product sampling agency we design, create and implement sampling roadshows across the UK. From London to Leeds, Glasgow to Edinburgh, Birmingham and Manchester to Cardiff, Bristol, Newcastle, Liverpool, Brighton and everywhere in-between we have more than a decade of expertise, experience, knowledge and execution in delivering nationwide end-to-end product sampling roadshows, tours and campaigns, and supplying premium sampling staff. From product sampling campaigns like distributing 50,000 Grenade protein shakes at London tube stations, 50,000 hot Wall’s Sausage sandwiches across the country to 150,000 Kellogg’s Nutty Chewy cereal bars we have the infrastructure, knowledge and experience to create and deliver a fully costed sampling, logistics and management solution.
Event Space Hire
We research, book and hire event spaces on a daily basis for experiential campaigns and product sampling. We deal with the application forms, the health and safety, RAMS documents, specification of the spaces – all the fine detail that takes the time to put the campaign together. We book event spaces across the country from Leeds to London, Edinburgh to Glasgow, Manchester to Liverpool, Birmingham, Cardiff, Bristol, Newcastle, Brighton and more. Typical locations for brand activations include:
- city centres (e.g. Briggate Leeds, Piccadilly Gardens Manchester)
- train stations (e.g. Kings Cross)
- tube stations (eg. Embankment, Covent Garden)
- supermarket stores (eg. Sainsburys, Tesco, Asda, Morrisons)
- shopping centres (eg. Trafford Centre Manchester, Trinity Leeds)
- sporting events and stadiums (e.g. Headingley, Emirates, Anfield)
- festivals (eg. Taste, BBC Good Food, LoveBox)
- theme parks (e.g.. Thorpe Park, Chessington)
If you’ve got an idea for a brand activation or roadshow, product sampling campaign or brand experience we can bring it to life.
Contact us using the form below, email us or call 0113 243 8194.