Experiential shipping container activation for PureGym.
We took one of our 6m long shipping containers, painted it black, kitted it out and took it on tour for PureGym.
Ahead of launching upto sixty of PureGym’s new sites across the UK we were tasked with finding an experiential solution to promote the brand’s rapid expansion and USP’s to consumers through a nationwide roadshow titled #BringYourIncredible.
The marketing team at PureGym wanted a highly engaging and physically impactful brand experience to capitalise on and reflect their ethos and culture targeting high footfall major city centres where PureGym have multiple sites and a strong presence.
Allowing us the flexibility to be progressively creative with the experiential tour we sourced a 6 metre long jet black shipping container which was converted into a part-gym-part-social hub.
The shipping container featured three main areas –
– a branded selfie/ Gif booth where consumers would use PureGym props, including a realistic one-tonne weight, to take animated photos of themselves, tag and push them to Instagram, Facebook and Twitter
– a video voxpops area where consumers would tell us their incredible stories from saving a cat in a tree to surviving cancer, giving them the chance to win incredible prizes from a year’s free PureGym membership to a dream holiday
– a magnetic motivational wall featuring 600x branded take-away fridge magnets, each displaying a different motivational PureGym quote which, when removed from the wall, revealed part of another image underneath
Visting Birmingham High Street, London Kings Cross, Manchester Piccadilly Gardens, Leeds Briggate and Edinburgh Castle Street we managed all logistics of the campaign from site bookings to health and safety, vehicles, training and staffing.
The stats read like this:
5 cities
4 weeks
1619 miles
3000 motivational magnets
57 heartfelt voxpops
11,921 Gif engagements
21 brand ambassadors
1 incredible PureGym shipping container tour
Got an idea for a sampling tour or product launch? Contact us using the form below or call us on 0113 243 8194.
You may also be interested in....
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
