The iMP experiential team went ‘On The Road With So’ in our branded ice cream van on a socially distanced and covid safe product sampling tour of the UK.
Following the success of our sampling activation for Daioni iced coffee we delivered a Covid-safe interactive roadshow for So…? fragrance body mist visiting busy town and city centres.
Wrapping our ice cream van in ‘So…?’ branding our sampling team visited 8 town and city centre locations across the UK in 10 days at the end of August and start of September. Managing everything from the vehicle, logistics and event spaces to staffing, health and safety and Covid-19 protocols the ice cream van arrived in pre-booked spaces in Whitby, Scarborough, Manchester, Liverpool, Cardiff, Swansea and London. Consumers said they felt confident taking part due to clearly marked social distancing, hand sanitiser stations and staff in branded masks and visors.
Led by two event managers and local brand ambassadors the campaign was a mix of product sampling, experiential and PR. A new range of So…? body mist products and flavours was showcased through an interactive ’wheel of fortune’ game where free ice creams could be won on the spot and MONP voucher codes were distributed to drive in-store and online sales. Here’s how our safe process worked:
iMP’s Managing Director, David Gibbons, said “Managing the logistics of how to create a socially distanced consumer campaign during this pandemic has certainly been a challenge. But now that we’ve delivered a few of these Covid-sensitive activations we know exactly how to create a roadshow that both staff and consumers can enjoy safely, while providing some on-street retail insight for other potential brands. This is reflected in what consumers told us, saying they felt confident taking part due to clearly marked social distancing, hand sanitiser stations and staff in branded masks and visors.”
If you want to create a non-contact, Covid-safe sampling campaign or brand activation use the contact form below.
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Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
