Create buzz, drive footfall, and connect with your audience through high-impact pop up experiences.
Experiential pop-up marketing is one of the most effective ways to build awareness, drive footfall, and create meaningful real-world engagement. At iMP, we design and deliver pop up events that transform empty or high-traffic spaces into immersive brand experiences that spark curiosity, encourage interaction, and generate shareable content.
Pop up event marketing works by creating urgency and giving audiences a reason to engage in the moment. Unlike digital advertising, it delivers a physical brand experience that feels exclusive, memorable, and social-first, helping to increase both participation and organic reach.
Whether you are planning a retail event pop up, a pop up marketing stand at a live activation, or a larger-scale experiential pop up experience, our team manages the full process from concept through to delivery. We also support broader experiential campaigns, including full brand activations across multiple locations, all designed around your commercial goals.
A successful pop up brand activation needs more than a great-looking setup. It needs to stop people in their tracks and pull them into an experience.
We design pop up events that are built for real-world environments, from shopping centres and high streets to festivals and major venues. Every element is planned to maximise footfall, dwell time, and customer interaction.
If you want to explore similar campaigns, our brand activations service covers everything from roadshows to large-scale experiential launches.
Immersive pop up experiences are designed to be talked about. They combine interactive touchpoints, visual design, and storytelling to create moments customers want to share on social media.
Our experiential pop ups are planned with content creation in mind, helping brands generate user-generated content, influencer engagement, and organic brand reach.
A great example of this is our Westfield retail activation, where we delivered an experiential pop up for a heritage brand: Euthymol Toothpaste Experiential Pop-Up at Westfield
Not every pop up needs to be a full-scale build. A pop up marketing stand can be the perfect solution for high-footfall areas where speed, flexibility, and visibility matter.
iMP creates pop up stands for exhibitions, sporting events, shopping centres, and consumer events. These are ideal for product demos, sampling, competitions, and quick engagement moments.
If your campaign includes product distribution, our experiential staffing teams can support everything from sampling to lead capture.
To see how sampling can work in a high-energy environment, explore: Sampling at HYROX for ESN
Many pop up brand experiences require bespoke design, fabrication, and installation, especially when the goal is to create a premium or immersive environment.
Our team can support everything from creative build concepts to large-scale installations, with experience designing spaces that look outstanding and function effectively in busy public environments.
For brands looking to blend pop ups with exhibition-style presence, our exhibition stand design service is a strong fit for trade shows, events, and touring activations.
Delivering successful pop up events takes detailed planning and flawless execution. iMP provides full end-to-end management, ensuring your experiential pop up is delivered on time, on brand, and on budget.
We can support your campaign with:
Our goal is to deliver pop up event marketing campaigns that feel seamless for you, while creating a standout experience for your audience.
Experiential pop ups create the kind of brand interaction that digital marketing cannot replicate. They bring products to life, allow customers to experience your brand first-hand, and generate meaningful connections that improve recall and trust.
Brands use experiential pop up marketing to:
A strong example of a multi-location campaign is our nationwide sampling activity for a well-known snack brand: Pip & Nut Product Sampling Tour
If you are looking for an experiential marketing agency to deliver pop up events that generate footfall, engagement, and measurable brand impact, iMP can help.
Contact our team today to discuss your campaign goals and get a tailored proposal for your next experiential pop up.
You can also explore our wider experiential services including brand activations, exhibition stand design, and experiential staffing.
Everything you need to know about planning and delivering successful pop up events & experiential pop up marketing campaigns.
Experiential pop up marketing is a temporary physical brand experience designed to engage customers in-person. It often includes interactive elements, sampling, product demos, and immersive design to encourage participation and brand recall.
A pop up event is a short-term event or activation that appears in a location for a limited period. Pop up events are commonly used to promote products, create buzz, and generate social media engagement.
A pop up brand activation is a campaign where a brand creates an interactive experience to attract attention and drive customer engagement. This could be a pop up stand, immersive space, or themed brand experience.
Pop up events can run for a single day, a weekend, or several weeks. The best duration depends on your goals, location, and the type of audience you want to reach.
Popular locations include shopping centres, high streets, transport hubs, festivals, and major sporting events. You can also explore some of the major UK cities we cover and the key locations we use for experiential marketing campaigns on our Places We Operate page.
Yes. Experiential pop ups are one of the best formats for product sampling because they allow brands to create a memorable interaction and collect feedback instantly. Check out our Product Sampling page for more information.
Yes. iMP provides trained teams for pop up experiential campaigns, including brand ambassadors, team leaders, and event managers. Learn more about our experiential staff.
Yes. iMP provides end-to-end pop up event marketing support including planning, venue sourcing, design, build, staffing, delivery, and reporting.
Costs vary depending on the scale, duration, build requirements, staffing, and location. iMP provides tailored quotes based on your objectives and the type of pop up activation required.
Pop Up Sampling Tour: Pip & Nut
Euthymol Toothpaste Experiential Pop-Up @ Westfield
Sampling at HYROX for ESN.
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
