Take your brand to industry trade shows with iMP’s expert sampling campaigns that drive real engagement and measurable results.
Trade shows attract targeted, high-value audiences including professionals, buyers, influencers, and decision-makers who are actively seeking new products and innovations. Sampling your product in this environment allows attendees to experience your brand firsthand, creating immediate engagement and lasting impressions. It offers focused brand exposure in a curated setting, providing qualified lead generation through live data capture and enabling measurable ROI with on-site tracking and post-event analytics.
Want to know which exhibitions are best for sampling your product? Read our latest blog on the Best UK Trade Shows for Product Sampling.
At iMP, we deliver full-service trade show sampling campaigns tailored to your brand’s goals and the unique demands of trade show environments. We handle everything from strategic event selection and bespoke stand design to product sampling delivery, staffing, data capture, logistics, and compliance. This comprehensive approach ensures your activation runs smoothly and delivers maximum impact.
Although sampling can work across many categories, trade show environments are especially strong for:
Here’s how iMP approaches exhibition sampling for food and drink brands, step-by-step.
Step 1 – Brief & Objective Setting:
Step 2 – Design & Build:
Step 3 – Sample Mechanics & Serving Strategy:
Step 4 – Data Capture & Tech Integration:
Step 5 – Follow-Up & Measurement:
Our goal is not just to hand out samples, it’s to create data-driven outcomes that justify your investment. Our measurement process includes:
Let iMP take your brand onto the trade show floor with confidence. Contact us today to discuss your next sampling campaign and let’s turn event presence into measurable impact.
Get in touch with us to start planning your campaign.
Product sampling at trade shows allows brands to engage directly with targeted audiences, increase product trial, boost brand awareness, and generate qualified leads in a high-traffic, relevant environment.
iMP offers end-to-end trade show sampling services, including stand design, staffing, logistics, compliance, live sampling, and data capture — ensuring seamless activation and measurable results.
iMP specialises in sampling a wide range of products, from food and beverages to lifestyle and wellness items, tailored to your brand’s target audience and trade show environment.
Through digital data capture tools like QR codes, tablets, and surveys, iMP tracks engagement, lead generation, and conversion metrics, providing detailed post-event reporting and ROI analysis.
Snuggledown Event Production
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
