Work with iMP’s vegan sampling agency to promote plant-based products and connect with conscious consumers.
We sample all types of vegan and plant-based products from LoveRaw chocolate to Ritter Sport’s vegan marzipan bars.
Since the explosion of veganism and increase in consumers searching out new foods, we’ve experienced a significant rise in vegan and plant-based sampling. From Little Moons mochi, Richmond meat-free sausages to Monty Bojangles chocolate truffles… we don’t just sample the bigger retail brands – we love the challengers and disruptors too.
It’s not just energy drinks and new fragrances that we sample. The rise in veganism and plant-based food products has created a huge demand for brands to connect with a new category of consumers: those looking for alternatives to dairy, meat and animal based products. We understand the demographic, the point of difference, the ingredients, the storage… the full end-to-end of the product.
As a vegan sampling agency, Veganuary is an ideal time to target vegan and plant-based consumers. With the Christmas hangover easing, shoppers are looking for healthier alternatives and a more diet focussed start to the new year. Here’s a few reasons we think Veganuary sampling is a winner:
We know how to safely store, handle and distribute samples, especially since the Covid pandemic. All our team members are experienced in handling both packaged and non-packaged food products, and hold Food Hygiene Level 2 certification as a standard qualification ensuring best practise food handling processes. We never outsource our sampling staff – they’re all iMP team members with a professional attitude and consumer and client facing personalities.
Experiential sampling is a relatively new term, combining the two services. Essentially it adds more theatre and more engagement for consumers, creating a higher visual impact than stand-alone sampling. For example, simple product sampling might involve targeting commuters at rush hour with a mobile sampling bin – see Ralph’s Club – whereas experiential sampling creates more of a branded event – see the Little Moons case study link above. If you’ve got an idea and want to discuss it, get in touch.
Got an idea for Veganuary sampling or want to reach out to vegan and plant-based consumers? Get in touch on 0113 243 8194.
You may also be interested in....
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
