iMP fragrance sampling agency.
We designed and delivered a targeted fragrance sampling activation in London for the launch of the new Ralph’s Club perfume.
Targeting high footfall shopping areas of central London we supported the national launch by distributing tens of thousands of small spritzer vials to commuters and shoppers over three days.
We worked directly with L’Oreal to develop a campaign which fit around the timing of the product launch in areas of the capital in close proximity to shopping centres and retailers. Specialising in brand-to-hand and consumer facing sampling we knew which areas of London best suited the criteria for the target demographic, footfall and distribution. In addition to these broader locations we also visited exclusive, high-end hotels and members’ clubs where potential target demographic consumers could be reached.
Although the Ralph’s Club campaign centred around small samples distributed in high, but selective, volume this didn’t stop us from adding some theatre into the mix. Taking an experiential sampling approach allowed us to dress the teams in on-brand uniforms consisting of simple but visually impactful tuxedos, in line with the look and feel of the product especially against the backdrop of the Piccadilly lights.
It can be a bit of a minefield but we have more than a decade of sampling in and around the capital. Some council boroughs require permits to distribute promotional material and samples, some don’t. Some require mandatory event spaces, some don’t. Fortunately we’ve complied the most up to date and comprehensive directory of where we can go and what we can do in London.
Get in touch using the form below and talk to us about creating a sampling campaign for your brand.
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We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
