We were tasked by organic dairy brand Daioni to create a single-day Covid-safe, non-contact product sampling campaign in London for their new iced coffee range.
Launched into Whole Foods, Holland & Barrett and other retailers before the Covid-19 pandemic hit, it’s the first and only organic Fairtrade iced coffee in the UK. We worked directly with Daioni to create a sampling activation for just one day that was both targeted and safe.
With increased Covid-19 restrictions around physical contact with consumers, reduced footfall and increased health and safety protocols, we designed a socially distanced plan to target thousands of London weekday commuters. Using our existing sampling bins, we created a self-serve, non-contact extension integrated into the sampling bin. This allowed consumers to take a free sample and product information leaflet without making contact with iMP sampling staff, thereby eliminating the risk of physical contamination and creating a Covid-safe product sampling activation.
After each ‘round’ of sampling (approximately 12x iced coffees) the sampling bin ’shelves’ were cleaned down with anti-bacterial wipes, staff sanitised their hands and then restocked with fresh products using the access hatch built in to the extensions.
– 3000+ iced coffee samples (Tetrapak 300ml)– 5000+ quality consumer engagements– 3000+ brand & product information leaflets
iMP’s Managing Director, David Gibbons, said “It’s imperative that any experiential or sampling activation taking place during this pandemic is as safe and responsible as possible. Eliminating human-to-human contact is the best way to ensure an effective, socially distanced campaign. By providing a self-serve, non-contact mechanism we’ve given brands confidence in our ability to do things the right way during Covid-19 and consumers the confidence to safely take a sample, driving trial and purchase. It’s hard work, but it’s worth it.”
If you want to know how to execute a non-contact, Covid-safe sampling campaign during the coronavirus pandemic use the contact form below.
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We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
