Experiential marketing and product sampling agency.
iMP Experiential and Product Sampling is an award-winning agency based in Leeds and London.
As one of the leading experiential agencies and product sampling experts we create targeted effective roadshows, campaigns and brand activations across the UK.
We create strategic consumer brand experiences and activations which engage consumers and drive sales.
We’re a full service, in-house agency with a nationwide reach. From branded promo vehicles to exhibition design and build, event production to staffing, creative ideas to real-life activations we’ve been delighting shoppers with unique and immersive activations since 2008.
With a bespoke, imaginative approach, we’re the agency that deliver tangible, measurable results for brands and agencies alike.
As a Leeds and London based experiential agency we design, produce and deliver experiential campaigns and events. From brand experiences like our Yorkshire Water Escape Rooms we’ll work with your concept and budget to produce a worked up solution, design, logistics and management plan. If you’ve got an idea for a branded installation or experiential roadshow we’ll bring it to life.
As a full service product sampling agency we deliver end-to-end sampling roadshows. Whether a food product, drink or non-food products we have over ten years of expertise in putting together branded end-product sampling roadshows. We also supply some of the very best product sampling staff in the business. From consumer product sampling campaigns like handing out 50,000 Grenade protein shakes across the London tube station network to 150,000 Kellogg’s Nutty Chewy cereal bars in 11 cities we have the infrastructure, knowledge and experience to make it happen. We’ve been delivering sampling campaigns and brand activations for quite some time so we know what we’re doing.
Branded ice cream van hire, promotional vehicles, promo vans, camper van hire and conversion, custom promo vehicles… we have a number of promo vehicles that can be adapted for mobile product sampling, brand activation, promotional and experiential campaigns. If you need to hire a fully branded ice cream van complete with freezer compartments for chilled or frozen sample products or a branded camper van for a nationwide experiential roadshow we can provide drivers and brand ambassadors to support the activity. We also buy, convert and kit-out bespoke custom promo vehicles from the ground up.
We have nationwide teams of high calibre promo staff with 5* Google reviews including promo girls, product sampling staff, experiential staff, promo models, event staff, exhibition staff, demonstration staff and brand ambassadors in London, Leeds, Manchester, Birmingham, Edinburgh, Glasgow, Cardiff, Newcastle, Liverpool, Bristol, Brighton and more. All our staff are iMP staff – recruited, trained and individually chosen for each campaign. Every iMP team member is supplied with a full photo, statistics and experience profile for pre-activity selection. From promotional team members for simple street promo to sampling staff with food hygiene certificates we have a unique core team of highly experienced consumer and client facing staff.
Contact us using the form, email or call 0113 243 8194.
You may also be interested in....
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
