Product sampling for Wall's Sausages.
Our experiential team worked directly with the Wall’s marketing department whose objective for their Ready Baked sausages was to ‘distribute as many hot samples as possible in 60 days across the UK.’
We designed, built and planned the nationwide sampling tour to promote Wall’s Ready Baked microwave sausages to consumers across the UK. Here’s what we did.
We needed two sampling vehicles, each suitable for specific types of event spaces so we created and wrapped the Wall’s truck (based on the Fire & Smoke van we built in 2016) and the Wall’s sampling pod which was a ground-up bespoke build.
Both the sampling truck and pod contained two microwave ovens (the Wall’s Ready Baked sausages take one minute in a microwave), handwash station and catering grade stainless steel preparation surfaces. We equipped the truck with double polar fridges, storage, full electrics, RCDs and power points to make the vehicle fully self-contained and mobile.
Covering most major cities in the UK the team delivered 49 activations in juts 60 days:
• 21 nationwide city centres • 14 supermarkets • 8 major train stations • 3 universities • 2 internal retailer events • 1 supermarket HQ
The hot samples consisted of Wall’s Ready Baked sausages served in a freshly baked ciabatta roll and presented in a kraft tray with choice of sauces. Over the course of the tour our teams distributed a massive…
• 49,884 samples • 61,150 money-off next purchase vouchers
…generating same day sales resulting in some stores completely selling out of product and a huge amount of nationwide brand exposure. This was Wall’s biggest sampling and experiential tour to date.
If you need us to design, plan and deliver a nationwide sampling campaign for your product contact us or call 0113 243 8194. Have a look at some of our reviews here.
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We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
