Wall’s Ready Baked Sampling Truck
A nationwide product sampling and experiential campaign for Wall’s Ready Baked sausages.
Our experiential team worked directly with the Wall’s marketing department whose objective for their Ready Baked sausages was to ‘distribute as many hot samples as possible in 60 days across the UK.’
We designed, built and planned the nationwide sampling tour to promote Wall’s Ready Baked microwave sausages to consumers across the UK. Here’s what we did.
Product sampling vehicles
We needed two sampling vehicles, each suitable for specific types of event spaces so we created and wrapped the Wall’s truck (based on the Fire & Smoke van we built in 2016) and the Wall’s sampling pod which was a ground-up bespoke build.
Both the sampling truck and pod contained two microwave ovens (the Wall’s Ready Baked sausages take one minute in a microwave), handwash station and catering grade stainless steel preparation surfaces. We equipped the truck with double polar fridges, storage, full electrics, RCDs and power points to make the vehicle fully self-contained and mobile.
Where we sampled
Covering most major cities in the UK the team delivered 49 activations in juts 60 days:
• 21 nationwide city centres
• 14 supermarkets
• 8 major train stations
• 3 universities
• 2 internal retailer events
• 1 supermarket HQ
Products we sampled
The hot samples consisted of Wall’s Ready Baked sausages served in a freshly baked ciabatta roll and presented in a kraft tray with choice of sauces. Over the course of the tour our teams distributed a massive…
• 49,884 samples
• 61,150 money-off next purchase vouchers
…generating same day sales resulting in some stores completely selling out of product and a huge amount of nationwide brand exposure. This was Wall’s biggest sampling and experiential tour to date.