We designed, sourced and built a huge 7m long Mercedes Vario truck and converted it into a super-cool American-style meat wagon.
Then we went on the road, visiting food festivals across the country, cooking and smoking juicy cuts of Fire & Smoke meat to flavour-cravers and foodies.
Working directly with Fire & Smoke we sourced, purchased and converted a huge 7m long Mercedes Vario into an American style meat wagon.
We installed a fully working catering grade kitchen including ovens, polar fridges and handwash sink ready to tour food festivals and independent events, creating a live ‘story’ to present to trade buyers and multiples.
From researching, booking and managing the sites (Foodies Festival, Old Spitalfields Market, Morrisons and Tesco HQ to name a few) to stock control, ingredients and cooking our team created a meticulous plan for the delivery and execution of the Fire & Smoke product launch.
A core team of iMP brand ambassadors were trained on the new low ‘n’ slow cooked meat products enabling them to competently prepare and serve the brand, promoting its unique flavour and quality over its market rivals.
With a combination of sampling and selling (hot Fire & Smoke brioche sandwich, sweet potato wedges and a drink) sales of the ‘meal deal’ at some of the events helped to generate revenue for the tour and contribute towards the self-funding proposition.
In addition to the in-truck preparation and cooking of hot smoked ham sandwiches (with chipotle ‘slaw and sweet potato fries) our team upsold promotional packs of the pre-sliced product, managing and reconciling cash takings.
See how we re-wrapped this awesome truck for our Wall’s Ready Baked tour here.
If you need us to design, plan and deliver a brand tour for your product Contact us or call 0113 243 8194.
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Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
