Comma Oil needed a mobile solution to tour the UK demonstrating the benefits of using their products to its trade partners and driving sales.
So we suggested one our ‘blank canvas’ promo vehicles. With all the room required inside we set to work converting this simple white box van into a fully mobile brand experience.
From simple van to custom promo vehicle. Starting life as just a plain white shell we wrapped the van in Comma Oil branding and completely transformed the inside into a useable working space for both team members and customers. After panelling and branding the interior walls to create an informative and professional environment we equipped the van with:
• an LED TV on the bulkhead wall • padded benches with under seat storage • leaflet dispensers • iPad and mount • charging points • a perspex case containing a broken turbo • 2kva portable generator • option for mains power
Using separate split power points inside and outside the vehicle allowed us to draw power from both the portable generator (where no on-site power was available) and from a direct source (such as a hard wired power socket). This gave the team the flexibility to visit as many different types of trade partners as possible, whether power was available or not.
Visiting Comma Oil stockists and distributors across the UK the van went on tour for three full months promoting the ‘Professional Partner Programme’, registering new distributors and educating staff members about the product range and benefits. The purpose of the broken turbo inside the perspex case was to show how less suitable oil products can affect or even damage parts of integral machinery.
Got an idea for a branded promo vehicle or experiential campaign? Contact us or call 0113 243 8194. Check out what clients are saying about us here.
You may also be interested in....
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
