Nationwide product sampling campaign for Richmond Sausages.
Working directly with the Richmond Sausages marketing team we designed, planned and delivered a three week nationwide sampling tour to remind consumers just how great the classic Richmond family sausage is, drive same day in-store sales and showcase the new branding.
Wrapping one of our sampling pods in the new Richmond livery we researched and booked promotional sampling spaces at six Asda and six Tesco stores across the country creating and managing everything from schedules, deliveries, logistics, transportation, staffing and training. The bespoke sampling pod was fully equipped with two mini-ovens to cook the sausages, LED lighting, refrigerated storage and handwash sink.
Setting up in the early hours at each supermarket site our sampling team cooked and distributed hot, fresh samples of Richmond sausages to customers entering and leaving the stores directing them to the product aisle and pushing the promotional pack offers.
The team also visited Tesco HQ to sample the product and demonstrate the new packaging to buyers as well as two internal Richmond events.
Sampling targets were exceeded with 1452 miles covered on the tour, 7261 hot samples distributed 9870 positive interactions with consumers.
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We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
