Working directly with Rihanna’s perfume marketing agency we were asked to create a series of experiential events which would combine the opportunity to distribute free samples of the new product with an interactive consumer experience.
So we devised, designed, produced and built the Rihanna Kiss-O-Meter, a fully functioning automatic sample dispenser and quiz computer.
Targeting consumers in high footfall shopping centres we researched, planned and booked event spaces for the Kiss-O-Meter at Manchester Arndale, Glasgow Braehead, Edinburgh Ocean Terminal and Bluewater.
Approaching the freestanding Kiss-O-Meter, consumers were asked if they would like to answer a Rihanna-related question on the integrated toushscreen for the chance to win a free sample and £10 off voucher for The Perfume Shop.
iMP managed all elements of the campaign including logistics, staffing, transport, stock, site booking and management, health and safety, event and photo reports.
19,200+ samples distributed
19,800+ MONP vouchers distributed
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