Experiential product launch for Rihanna Kiss.
Working directly with the perfume marketing agency for Rihanna, we were asked to create a series of experiential events which would combine the opportunity to distribute free samples of the new product with an interactive consumer experience.
So we devised, designed, produced and built the Rihanna Kiss-O-Meter, a fully functioning automatic sample dispenser and quiz computer to tour shopping centres around the country, giving consumers the chance to win some limited edition prizes.
Targeting consumers in high footfall shopping centres (where The Perfume Shop stores were located) we researched, planned and booked event spaces for the Kiss-O-Meter at:
• Manchester Arndale • Glasgow Braehead • Edinburgh Ocean Terminal • Bluewater
This included liaising directly with the shopping centres, completing application forms, risk assessments and providing all the logistics. We managed all elements of the campaign including promotional staffing, transport, stock management, health and safety, event and photo reports.
Approaching the freestanding Kiss-O-Meter, consumers were asked by our brand ambassadors if they would like to answer a Rihanna-related question on the integrated touchscreen for the chance to win a free sample and £10 off voucher for The Perfume Shop. A question about Rihanna popped up on the screen and consumers had multiple choice options to choose from. A simple but effective and engaging mechanism which generated fantastic results.
• 19,200+ samples distributed • 19,800+ £10 MONP vouchers distributed
Need us to design, plan and manage your product sampling tour? Contact us or call 0113 243 8194.
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We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
