When Sofaworks (now rebranded as Sofology) decided to sponsor another series of the Channel 4 hit show Gogglebox they commissioned us to design, build and install a ‘Gogglebooth’.
The Gogglebooth spent a full weekend at each of the Sofology stores, installed overnight on Fridays by our crew then derigged and collected on Monday mornings.
Seated on a comfy sofa inside the Gogglebooth, customers test their TV knowledge by taking part in an interactive quiz on the iPad app. Using a live streaming service and 4G WiFi connection the Gogglebox app was mirrored on to an LCD TV screen on the ‘living room’ wall for all participants to see.
Encouraged by our event staff, customers chose one of two paths on the app, taking the quiz with a chance to win Neal (the Sofology sloth) goodies or by taking a selfie using the built in camera and sharing it to social media.
Supported by Sofology’s social media and advertising campaign the Gogglebooth became an in-store focal point for customers, generating a huge number of participants and driving additional footfall to stores.
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We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
