Converted ice cream van to pizza van...
Using our converted ice cream van we drove the Crosta & Mollica pizza van to London. But instead of ice cream we handed out hundreds of frozen pizzas. With some fantastic pre-promotion from the Crosta & Mollica team we quickly created a queue which stretched as far as their pizza dough…
Usually we’d fill the ice cream van with chilled or frozen products. This time it was frozen pizzas. Hundreds of them. Our converted ice cream van has a large capacity chest freezer on board. This is powered by a rechargeable digital battery meaning clean, renewable energy for freezing. We were able to store the products on board and distribute them directly to consumers.
We created the full end-to-end activity including the event space. Our event team booked and managed the sampling site including all RAMS and health and safety. Having established the demographic and footfall for the location we arrived at 7am ready to go. By arriving on site nice and early we avoided pedestrians and gave the team plenty of time to set up.
Some event and sampling locations don’t allow distribution of a ‘full’ product. For example, we wouldn’t have been able to cook and hand out full, hot pizzas. However, these full size pizzas were frozen. This meant consumers could take a whole one home, rather than eating it on site. This meant the distribution rate was not only high, but very fast!
Our ice cream van is very versatile. One week it’s sampling frozen pizza. The next week it’s sampling dog treats. The benefits of using a branded promo vehicle are many.
Not least because:
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Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
