Crocs Promotional Vehicle

Crocs promotional vehicle.

Working with Digitas, we helped Crocs celebrate its passionate fanbase by supporting the newly formed Bath Spa University Croc Society with a beautifully branded Crocs promotional vehicle. To mark the start of the academic year, Crocs created an exclusive one-day event at the Fresher’s Fair, giving away free pairs of Crocs, bags, and jibbitz charms to new Croc Soc members.

The activation featured our own bold lime-green Crocs kit van that became the centrepiece of the fair attracting long queues of students eager to join the society and show off their new footwear.

Crocs student campaign

At Bath Spa University’s Fresher’s Fair, the Crocs activation was carefully designed to create a clear and engaging journey for students. Sign-ups began at the Croc Soc stand inside the marquee, where new members received a wristband before heading to the Crocs kit van. To claim their kit, students showed their wristband and confirmed they were following @CrocsEurope on Instagram. At the hatch, staff issued each student a pair of Crocs and a branded backpack, complete with jibbitz charms for personalisation. Once kitted out, students were encouraged to take selfies, share content and tag Crocs to spread the word across social media.

Behind the scenes, the activation was powered by a small but effective team. Two staff members worked inside the van to check sign-ups and distribute the Crocs, while a dedicated host at the front welcomed students and managed the flow of the (huge) queue. A runner kept stock moving smoothly between the Student Union and the van, while also encouraging students around the fair to sign up and join the society.

Staff wore white dungarees, lime-green t-shirts, and Crocs adorned with jibbitz created a strong identity, while directional signage and branded gumball machines added interactive touches. At the centre of it all, the eye-catching green kit van drew attention across the fairground, with queues quickly forming and stretching throughout the day.

Crocs promo van results.

The Crocs x Bath Spa University activation proved to be an overwhelming success creating both immediate impact and long-lasting visibility for the brand. From the moment the kit van opened at 11am, long queues quickly formed and remained throughout the day, drawing attention from across the Fresher’s Fair and generating a lively buzz that extended far beyond the activation footprint. The sight of hundreds of students waiting in line to collect their Crocs became a talking point, reinforcing the popularity of the brand among a young, style-conscious audience.

In total, 100 pairs of Crocs and backpacks were distributed on a first-come, first-served basis, ensuring the first wave of new society members were fully kitted out. For students who arrived later, the brand maintained momentum by offering jibbitz charms and bag charms, allowing every participant to take something away and continue engaging with the society.

The campaign also resulted in hundreds of new Croc Soc sign-ups, strengthening the society’s presence on campus and creating a lasting community of fans. Beyond physical participation, the activation succeeded in generating strong digital visibility. Students were encouraged to share selfies, post content, and tag @CrocsEurope on Instagram, driving high levels of social engagement and user-generated content that extended the campaign’s reach across digital platforms.

Results in numbers.

• 100 pairs of Crocs and backpacks given away

• 100s of new Croc Soc sign-ups at Bath Spa University

• 1 branded kit van creating queues all day long

• 1000’s reached through Instagram shares and student content

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