At Barcode Festival, visibility is everything. iMP create bold, immersive brand activations that cut through the noise, engage 6,000+ attendees, and make your brand unforgettable.
If you’re thinking about using an agency to activate your brand at Barcode Festival, we can help.
Barcode Festival: How to activate your brand with iMP.
At Barcode Festival, brands don’t just show up, they stand out. With nearly 6,000 industry leaders, retailers, FMCG giants, and consumers gathered in one buzzing space, the opportunity for brand awareness and hype is unrivalled.
From 120+ activations to headline music acts and a relaxed festival vibe, Barcode is the event where brands come to be seen. And when it comes to making your activation unforgettable, iMP are the experiential experts who deliver from first sketch to final applause.
Creative. Crafted. Captivating. iMP Experiential.
Barcode isn’t just another trade show. It’s a music festival, brand networking event and industry celebration rolled into one.
6,000+ attendees including key decision makers, buyers, and frontline retail staff
120+ brand activations from household FMCG names to challenger brands
£1m+ raised annually for GroceryAid, bringing purpose and impact alongside engagement
a unique balance of relaxed entertainment and high-value trade visibility
It’s a space where brand experiences are wild, where sampling flows and where creative builds become part of the party!
As a leading UK experiential agency, we make brands really stand out at Barcode.
full-service delivery: concept, design, build, staffing, logistics
in-house production: from promo vehicles to custom made immersive installations
sampling expertise: FMCG, food & drink, perfume, lifestyle products… we’ve sampled them all
scalable activations: from incubator pop-ups to tech showstoppers
nationwide: based in Leeds & London, delivering activations across the UK.
At Barcode, you get one chance to impress and iMP ensures you own that moment.
The best activations stop people in their tracks and pull them into your brand story. At iMP, we specialise in creating those moments.
Shipping Container Chill Lounge: a branded hub with comfy seating, a live sampling bar, and a shareable selfie station
Promo Van Pop-Up Lab: a fully branded ice cream van serving as an interactive space to taste, test, or co-create product
Roaming Sampling Squad: iMP ambassadors bringing your brand directly to the crowd with digital kits and on-the-go sampling
Transformative Visual Installations: day-to-night builds that double as both experiential hubs and glowing landmarks after dark
At Barcode, competition for attention is fierce. These are the kind of jaw-dropping, scroll-stopping experiences we design to make your activation unforgettable.
Spaces for Barcode activations go fast and the best locations go first. With bookings for 2026 already live, now is the time to lock in your presence.
We’ll help you:
choose the right activation tier (XL, Large, Medium, Small, Incubator, Roaming)
create a concept that cuts through
deliver the build, installation, staffing and logistics seamlessly
Don’t just attend Barcode Festival. Be the activation everyone remembers.
Get in touch with iMP and we’ll help guide you through how to activate at Barcode.
Barcode offer a range of activation sizes and formats from Incubator pop-ups to XL activations. Tier costs range quite dramatically so it pays to work out your budget first! iMP can deliver across all tiers.
With our in-house facilities, we offer fast-turnaround builds whether you’ve booked early or late in the cycle. Subject to what you need we’ll find a solution whether it’s off-the-shelf, a custom build or a promo vehicle.
Yes. Our professional iMP ambassadors are trained, brand-ready and experienced at driving engagement. From product sampling to data capture to running and managing the activation we have promotional staff from brand ambassadors to event managers to project managers.
You may also be interested in....
