We designed, built and installed a custom exhibition stand for Pure Energy Music at Birmingham NEC.
We designed and built a high impact exhibition stand for Pure Energy Music at PerformX, held at the NEC Birmingham. The objective was to create a visually striking and highly interactive ‘chill out’ space that would attract fitness professionals and drive engagement with the brand’s music platform.
Working within a sub 10k budget, we delivered a fully custom stand that combined bold design, tactile experiences, and clear brand messaging.
Pure Energy Music needed a stand that would stand out in a busy exhibition environment while clearly communicating the benefits of its fitness focused music app. The space had to be inviting, interactive, and flexible enough to host conversations, demos, and engagement activities.
At the same time, the build had to remain cost efficient without compromising on visual impact or functionality.
We focused on creating an open and immersive environment that encouraged visitors to step inside and interact with the brand. The design used strong visual branding, bold colour blocking, and a combination of feature elements to create multiple touchpoints across the stand.
Key to the concept was balancing aesthetics with interaction, ensuring every element had a purpose in driving engagement or starting conversations.
The stand successfully combined comfort, interaction, and visibility. The bright green feature elements drew attention from across the hall, while the circular seating area created a natural focal point that encouraged visitors to stop and stay longer.
The Unlock the Box game added a layer of gamification, increasing dwell time and giving the team a simple way to engage attendees in a memorable way. Meanwhile, the totem screen allowed for clear and effective demonstrations of the platform in action.
When an exhibition stand is designed to be experienced rather than just seen, it changes how people engage with a brand. At PerformX, the Pure Energy Music stand did exactly that. Positioned within a high energy fitness environment, it immediately drew attention from gym operators, instructors and fitness professionals moving through the space. The bold green design cut through the visual noise of the hall, while the layout invited people to step in rather than pass by.
Once inside, the experience unfolded naturally. Visitors moved between touchpoints, from the custom seating area to the interactive game and demo stations. The Unlock the Box mechanic created a steady flow of engagement, with participants stopping, playing and sharing the moment with others nearby. At the same time, the screen led totem allowed the team to demonstrate the platform in action, turning curiosity into meaningful conversations. There was no need to force interaction. The environment encouraged it.
What made the stand particularly effective was its balance of energy and usability. The circular seating area created a moment of pause within a busy show, while the custom counter and open layout kept the space accessible and social. Across the day, the stand maintained consistent footfall, with attendees spending time exploring the product and engaging with the brand in a way that felt relevant to the fitness audience.
The stand delivered strong footfall throughout the show, with consistent engagement driven by both the visual design and interactive elements. Visitors were drawn in by the bold aesthetic and stayed to explore the product through demos and gameplay.
By combining custom build elements with a smart layout, the project proved that high impact exhibition stands can be delivered effectively within a modest budget.
This project succeeded by focusing on clarity, interaction, and efficient design. Every element served a purpose, from attracting attention to encouraging participation and supporting sales conversations. The result was a cohesive brand experience that felt premium while remaining commercially practical.
“A fantastic team to work with from start to finish! iMP’s attention to detail, calm handling of last-minute challenges and commitment to delivering a fantastic final stand activation really stood out – resulting in an exceptional experience overall!” – Alex S. Brand Manager.
If you are planning an exhibition and want to create a stand that drives real engagement, iMP can help you design and build an experience that delivers results.
Yes. This project is a great example of how smart design and focused build choices can deliver high impact within a sub £10k budget. By prioritising key visual features, reusable structures, and multi purpose elements, we created a stand that felt premium while remaining commercially efficient.
Interactivity comes from designing experiences, not just adding features. On this stand, we combined physical engagement through the Unlock the Box game with digital interaction via the screen led totem. This mix encourages participation, increases dwell time, and creates natural opportunities for brand conversations.
Success at fitness focused events at the NEC comes down to energy, clarity, and relevance. A stand needs to stand out visually, communicate its message quickly, and offer a reason to step inside. Creating a space that feels aligned with the audience, in this case fitness professionals, helps drive both footfall and meaningful engagement.
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David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
