Promo van for Clarins Lip Oil Balm.
We created a custom promo van for Clarins Lip Oil Balm. Fully wrapped in 3M printed vinyl, we set off for London in our beautiful vintage ice cream van. The plan was to park the promo van at pre-arranged spots outside media houses. Clients and employees from the media houses were then invited down for free samples and ice cream.
This particular promo vehicle was perfect for this sampling activation. With a side serving hatch and full branding opportunities all round it had a high visual impact. As the sliding window is on the passenger side it allows the team to pull up kerbside. The van also has a deep chest freezer to store plenty of samples (ice cream tubs in this case). It also has rack space for product sample storage and a full height roof so team members can stand up inside.
Contacted in advance by Clarins, the promo van carried samples of the new Lip Balm Oil and limited edition tubs of ice cream to the media houses. We booked the parking spaces directly outside the media house locations enabling the team to have reserved parking. This meant quick, easy, direct access to the buildings and the media contacts. On average we stayed for about 90 minutes at each media house:
London is a great place to use a promo vehicle. With high visibility and tens of thousands of commuters, workers and pedestrians on the streets every day it makes sense to use something mobile. Traditionally London can be a tricky place to navigate. But with some good solid planning (and use of reserved parking bays) it’s can be made pretty easy. There are plenty of sites in London where you can use a promo vehicle. They vary in size and cost but we have over 15 years of experience in researching and managing these sites.
For all promotional vans and vehicles, get in touch.
You may also be interested in....
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
