A festive, one-day employee engagement activation in London.
Criteo partnered with iMP to deliver a one day employee engagement activation in London, designed to bring festive energy into the workplace and create a shared moment that felt fun, social and genuinely interactive. Using our promo van Lola as the centrepiece, we built a custom experience that combined interactive games, a bespoke Christmas design and seasonal treats served straight from the van.
Criteo wanted an employee engagement idea that felt different from the usual office Christmas activity. The aim was to boost morale, encourage people to mix across teams and create a talking point that staff would remember. It needed to be highly visual, easy to join and suitable for a busy workday schedule.
We transformed the rear third of Lola into a custom designed interactive Christmas present. It included a snowy floor, giant Christmas baubles and festive scents. The design was bold, Christmassy and instantly recognisable, turning the van into an eye catching focal point that drew employees over throughout the day. Visiting two major employee hubs in London in a single day, the activation was incredibly focussed and effective.
At the heart of the activation was a live employee quiz with two big buzzer buttons. Employees took part in quick fire questions, hitting the buzzer to find out if the were right or wrong. The received a verbal ‘HO-HO-HO’ for correct answers and ‘NO-NO-NO’ for incorrect answers. The format was simple, fast and playful, which helped keep participation high and made it easy for colleagues to jump in between meetings.
To add warmth and comfort to the experience, we served Baileys hot chocolate, hot chocolates, coffees and mince pies. This created a natural reason for staff to stop, chat and stay a little longer, turning the activation into a social hub rather than a quick pass through moment.
The activation created a lively focal point that pulled more than 150 employees out of the office routine and into a shared moment. The interactive game mechanic kept the energy high and the custom Christmas present design made the van feel like a purpose built experience rather than a standard vehicle setup. With festive treats served throughout the day, the event delivered a simple but effective mix of employee engagement, brand personality and office culture building.
If your goal is to put your product directly into people’s hands and spark genuine reactions on the street, iMP delivers sampling activations that feel natural, energetic and easy to join. We design and deliver everything needed to turn a simple taste into a high visibility city experience, from creative setup and staffing to vehicles, equipment and on the ground delivery.
If you are considering how product sampling can increase awareness, encourage trial or support online and retail sales, explore our Sampling Services to see how we approach live brand experiences.
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The activation was designed for repeat drop ins rather than one long experience. The interactive quiz was quick to play, the HOHOHO or NONONO buzzer added instant feedback and the promo van created a visible focal point. Combined with hot drinks and festive food, employees had a reason to return throughout the day.
Using our promo van allowed us to create a self contained experience that felt separate from the office. The custom Christmas present design made it feel special, while the interior layout supported interactive games and hospitality. It was easy to position on site and required minimal disruption to the working day.
Yes. The format works well beyond Christmas. The interactive games, custom design and promo van setup can be adapted for brand values, internal communications, training launches or company milestones. It also scales easily across multiple offices or locations while keeping the core experience consistent.
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We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
