The UK’s busiest city offers unmatched footfall and iconic spaces for high-impact sampling and experiential activations.
London is the UK’s largest and most diverse city, making it the ideal location for product sampling and experiential marketing campaigns of any scale. With huge daily footfall across transport hubs, retail destinations, business districts and cultural landmarks, brands can engage a wide demographic in meaningful and memorable ways. iMP delivers fully managed sampling, staffing and experiential activations across London, from major hotspots to more targeted local areas.
London provides unparalleled opportunities for consumer engagement, thanks to:
Some of the most effective areas for experiential activity include:
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iMP offers a full range of services for London-based campaigns, including:
Contact iMP today, or explore our Experiential Marketing and Product Sampling services to start planning your activation.
Answers to common questions about running product sampling and experiential marketing campaigns in London with iMP.
iMP delivers product sampling, brand activations and experiential marketing campaigns in London, including high-footfall city centre activations, transport hubs and event spaces, with experienced teams and full campaign management.
In London, experiential and sampling campaigns can take place in busy retail destinations, transport hubs like tube and train stations, cultural events, shopping districts and major public spaces across the city.
Yes — iMP supplies trained product sampling staff, brand ambassadors and promotional or promo vehicle hire to support experiential marketing and sampling campaigns throughout London.
iMP manages all logistics for London activations, including location sourcing, permits, staffing, product distribution and reporting to ensure a smooth and compliant experiential marketing and sampling campaign.
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We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
