Brand activation for Fentimans drinks.
As a brand activation agency we get some awesome briefs. Not least this unique opportunity for the Fentimans drinks range. Working with the brand’s PR agency concept of a street-based installation we designed and built this ‘mock’ vending machine you see pictured here.
For this particular brand the concept was simple. But the build wasn’t. The concept was a mock vending machine. The machine would dispense a free sample bottle once participants had watched the animation on the integrated video screen. With this in mind we had to figure out a mechanism which would store and dispense bottles on demand. So we had to:
We researched, booked and managed city centre event sites in Newcastle, London and Manchester. Targeting shoppers in proximity to retailers was the strategy. Setting up the vending machine in the early hours in each city, the unit was powered by an IP rated high capacity battery. Using clean, renewable energy enabled us to adhere to the environmental principles of the brand and event spaces requirements. As a custom design and build, the vending machine was designed in sections. To allow easy transportation various interlocking parts were created to enable a quick and easy installation and derig.
By creating an eye-catching, intriguing and unique branded ‘thing’, encouraging shoppers to engage was straightforward. The vending machine was oversized and heavily branded with Fentimans motifs. It also featured a colour-changing RGB LED product display window where shoppers could see the entire product range. By using gold VIP ropes, it also created an atmosphere of exclusivity. While the free product samples were available to everyone, it certainly didn’t hurt to have a queue!
If you have an idea for a branded installation or just need some advice, get in touch.
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Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
