Sampling at Sainsbury's HQ London.
Targeting category buyers and brand managers with Ritter Sport chocolate sampling at Sainsbury’s head office Holborn, London.
We created and implemented a strategically led Ritter Sport chocolate sampling campaign specifically focussed on getting 24,000 limited edition Don Choco bars into the hands of the Sainbury’s head office team and shoppers in the area.
Ritter Sport wanted to put their new Don Choco bar directly in front of potential category buyers, brand managers and influential stakeholders at Sainsbury’s head office in Holborn, London. With no permissive access to the building itself we dressed our team members as the Don Choco sloth and Whole Hazelnut bar supported by a team of ten sampling staff and positioned them outside the main entrance. Our teams handed one bar to each and every person who entered the building from 7am ensuring that most, if not all, employees received a sample.
As well as sampling to the employees of Sainsbury’s HQ we also sampled products to shoppers in the area. In order to capitalise on the brand activity, teams positioned themselves near to Sainsbury’s stores in the area. This ensured high visibility and relevance for Ritter Sport as the retailers had begun stocking the product.
When considering product sampling of this kind it’s important to think about the strategy behind it and the wider opportunities. Right time, right place, right people. By coordinating the sampling of the HQ and the retail store themselves over the same three day period we made sure Ritter Sport was seen and sampled in locations where consumers could actually buy the product. Proximity to retailers is a great way to create sampling memories and drive future purchases.
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Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
