Grind Coffee sampling tour.
Combining our design, build, production and promo vehicle services we created a nationwide Grind Coffee sampling tour. Using Vanessa our vintage ice cream van, an ice bath, skittles game and other branded assets we took Grind Coffee’s new iced RTD (ready-to-drink) cans around the country to coffee loving consumers.
Working directly with GRIND Coffee we designed and planned a nationwide sampling tour. The aim of the campaign was to introduce coffee lovers to Grind’s new ready-to-drink (RTD) iced coffee. Visiting multiple cities across the country we researched, booked and managed the event sites. We wrapped our vintage ice cream van in Grind branding, created a host of Grind branded assets and set off on tour. Some of the assets included:
Grind introduced a new range of RTD iced coffees to their product range. We allowed consumers to try the new variants including Oat Latte, Flat White, Mocha and a simple Black Coffee. One of the most popular variants was the Caramel Latte. In order to create the perfect serve, all 150ml cans were chilled before distribution to consumers. Capitalising on the UK’s obsession with coffee we targeted right time, right place, right person.
Need help with a sampling campaign? Not sure where to start? Get in touch wit us now. We’ll help you develop the idea in a cost effective and practical brand activation. Use the contact page or the phone number above.
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We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
