Sampling van for Just Eat.
Using bold, simple colours and branding we created a Just Eat promo van. Supporting the Ramadan festival with Just Eat’s creative agencies our sampling van (Lola) was once again the centre of attention.
Just Eat needed something big for Ramadan. A Just Eat promo van. Something that would have a huge visual impact. And that had enough space inside to store kit and transport it around. Not to mention a side lift-up serving hatch. So our promo van was the perfect choice. Easy to wrap, loads of storage inside. Basically a huge mobile billboard. So we worked with Build Hollywood and GottaBe to make this happen.
The tour focussed on supporting Just Eat riders in London. All food packages were supplied by Just Eat and delivered to site each day. Additionally each food box was clearly labeled with the ingredients and allergens. Furthermore, the food was nonperishable and did not require refrigeration.London locations we visited were as follows:
Plus additional merchandise was produced by the client.
Just Eat Riders were invited to the activation via internal newsletters and received a notification on the day as well. They showed their rider ID to receive their parcel. Outdoor furniture was supplied by Just Eat to give the riders somewhere to eat. For a duration of 1-2 hours each day pre-cooked hot food was brought to site by Just Eat riders and was kept warm on site using warm boxes.
There are varying degrees, types and qualities of vehicle wraps. We only use 3M vinyl which is superior quality to other vinyl brands. Plus is takes the colour really well. If you don’t need a full wrap (which is the most expensive option) it’s possible to do partial wraps. Or there’s the option of simple die-cut graphics overlaid on top of the vehicle base cooler (which is usually white). In any case, get in touch and we can help.
Need a promo vehicle for sampling tour? Get in touch.
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David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
