Sampling New Maltesers Ice Cream Bars
iMP delivered a multi-city sampling campaign for Maltesers new ice cream bars. Using our thermally insulated branded sampling bins we handed 30,000 frozen products to consumers in the summer sunshine.
We used our thermally insulated branded sampling bins to sample 30,000 frozen Maltesers ice cream bars to consumers. Using the correct permits and permissions we targeted shoppers in London, Leeds and Manchester. Branded t-shirts (supplied by us) and our professional, enthusiastic sampling staff delivered 3 days of high volume, high intensity frozen product sampling. Not only was the campaign highly visible but it tied in with the OOH media on billboards and digital screens across the locations.
iMP managed all the logistics of the campaign. From the temperature controlled freezer van, food hygiene, permits, scheduling and staff we managed the campaign from end-to-end. Using our knowledge of the highest footfall locations in each city we distributed 15,000 in London in just over 4 hours. On the following days we distributed 7.5k in Leeds and 7.5k in Manchester. Response was huge and uptake was almost 100%.
Knowing how consumers move, feel and act in response to sampling is crucial. From choosing the right time of day (no point sampling frozen foods at 7am) to the right time of the week or month, we know the optimum times for sampling. Whether it’s a new drink, new snack or a non-food product like perfume, calculating the right time to catch consumers at their peak uptake can be the difference between distributing 1000 or 10,000 samples. And this is what we do to help optimise every campaign. There is strategy behind what we do. And it works.
We can help advise and design a sampling campaign for your brand or client. We have more than 15 years expert knowledge in the delivery and execution of sampling campaigns. Get in touch.
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We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
