Experiential event production for Pravha Beer.
Creating some very cool brand assets for Molson Coors Pravha beer brand.
Working to a loose creative brief, we designed and built a range of unique brand experience assets for the Pravha beer experiential brand. For use both indoors and outside we used traditional hand sculpture and 5-axis CNC to create durable and transportable experiential brand activation pieces.
The client needed a jaw-dropping (yes, bad pun intended) entrance ‘arch’ that could be used at multiple venues sponsored by Pravha beer. A shark’s jaw was put forward and we got to work. Using a combination of 5-axis CNC, hand sculpting and finishing we created an anatomically accurate model of a great white shark’s jaw even down to the shape and size of the teeth. Formed from high density polystyrene and coated in a hard epoxy lacquer finish. We hand-painted the completed model in a natural bone pigment and made it free standing in two sections for ease of transportation.
In addition we created a giant free standing Pravha beer bottle. This was produced exactly to scale and fully branded including bottle labels. A number of other assets were created (see photos above) like the cut-out Pravha beer bottle photo opportunity. Our favourite Pravha Beer experiential asset was the shark’s jaw balanced delicately on a ceramic rose. Don’t ask us how we did it – we just did.
If you have an idea for a brand asset or experiential design and build, get in touch. We can make the wildest concepts into refined, manageable and affordable solutions. There are so many things to consider but that’s what we’re here for. Things like:
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We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
