Reach family audiences at Legoland, Alton Towers, Flamingo Land, Drayton Manor and more with nationwide theme park product sampling by iMP.
Theme park sampling has become a more and more requested service as each summer goes by. With hundreds of thousands – even millions – of visitors to UK theme parks each year it’s not hard to see why they’ve become such a great place to hand out free product samples.
Families, mums, dads, school friends, aunts, uncles, grandparents… there’s a huge mix of demographics at theme parks but the one consistent factor is kids. Whether it’s a school trip or a bank holiday weekend visit you can guarantee that theme parks will be full of children queuing to get on the latest ride. Most theme parks across the UK see this as a great marketing opportunity so it’s easy to create a sampling campaign specifically targeted at this consumer group.
There are few locations where the target demographic is so precise. We’re talking about parents and kids. And whether it’s ‘pester power’ products or lunchbox goodies, theme parks are the ideal places to put those free samples products into those hot little (and big) hands. With footfalls in the tens of thousands on the busiest weekends it’s very easy to distribute high volumes of free products.
Depending on approval from the theme park operators and making sure there are no conflicts with park concessions (eg. Pizza Hut, Starbucks etc) then as long as the product is relevant and suitable for families and children then most samples can be handed out. Typical products we’ve sampled at theme parks include snack bars, cheese, soft drinks, chocolate and ice lollies – easy to see what those types of brands are most popular for theme park sampling!
There are a number of high profile, high footfall theme parks in the UK where sampling can take place. They vary in cost and availability but generally speaking offer good value for money when you consider how many samples we can distribute in a single day. It’s also unlikely there’ll be any other brands allowed on site at the same time, so we always have a captive market. Theme parks we’ve sampled at include:
We organise pretty much everything to do with a theme park product sampling campaign. There’s lots of fine detail to manage but we’ve got a huge amount of experience so we know what we’re doing. This includes:
Got a product you want to sample to kids and families at theme parks? Contact us using the form, email or call 0113 243 8194.
You may also be interested in....
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
