Experiential food sampling roadshow for Tofoo.
Using our low-loading catering food sampling van we worked with the NPD and marketing team at Tofoo to create an immersive brand-led sampling tour across the UK. We wrapped our promo van in colour Tofoo branding, fitted it out with catering grade work surfaces and equipment and set off on a tour of city centres and food festivals.
Combining the visual appeal of a brand experience with the ‘see, try, buy’ ethos of sampling we created a nationwide tour for Tofoo. We designed and built a fully branded set which travelled with the promo van. Visiting high footfall city centres and carefully chosen food festivals we created a 7 week roadshow across the country. With more than 23,000 hot Tofoo bites sampled to consumers, January 2024 has seen a huge uplift in brand product sales.
• 23,000+ hot samples • 27,000+ consumer engagements • 16x live activation days
Using portable high-capacity renewable power banks we used air-fryers to cook the Tofoo on site, inside the van. Mixing up a delicious ‘smoky-joe-rub’, we gave consumers the chance to try a healthy, organic alternative to meat. We served up the hot Tofoo in compostable, sustainable food trays. At the festivals we served Tofoo up as a wrap with homemade salsa, vegan cheese, a tangy ‘slaw and crushed tortillas… nom!!
The Tofoo team visited Welwyn Garden City to continue the sampling at Tesco head office. Situated in of the biggest sampling spaces at Tesco HQ, we distributed more than 800+ hot Tofoo samples to employees and buyers.
Taste of London is one of the biggest consumer food festivals in the country. Spread across 3 days we sampled more than 5800 festival goers. Sometimes an overlooked format for sampling, if you can make your brand stand out (which we certainly did) it’s possible to cut through the noise. With a highly visual and colourful brand set we stood out by a mile.
As well as a branded signpost, welcome stand, branded cushions and bistro sets we created a wheel of fortune. A fully inclusive zero-skill game, we gave consumers the chance to win exclusive Tofoo branded goodies as well as increasing their dwell time. Branded bucket hats, aprons, baseball caps, t-shirts, hoodies and jackets, our team were Tofoo’ed up to the max.
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Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
