Experiential, Product Sampling & Brand Activation
We create award-winning experiential marketing, brand activation and product sampling campaigns.
We specialise in creating and delivering impactful, memorable consumer facing experiential brand activations. Working directly with both brands and agencies alike, we take initial ideas and concepts from their infancy right through to a workable delivery.
From large scale nationwide experiential tours like the PureGym shipping container and the giant Tesco Bag For Life brand activation to high volume product sampling activations like Rihanna’s Kiss-O-Meter or Grenade Sports Nutrition we work with all levels of budget and brands to produce fully costed and designed solutions, logistics and management plans in the experiential marketing agency sector.
What Is Experiential Marketing?
What is experiential marketing? In simple terms it’s a marketing technique that connects brands and consumers through some kind of physical (or virtual) experience. Experiential marketing agencies (like us) will create some kind of ‘activation’ (eg. product sampling, physically or mentally immersive experiences, installations, PR stunts, brand events and so on.) to bring brands to life and interact directly with the target audience.
Full Service Experiential
We create and run experiential activations for brands of all sizes from local businesses to iconic brands from just a simple idea to a 48 city nationwide roadshow. Our blockages campaign for Yorkshire Water is a perfect example of a multi-city campaign which required everything from bespoke builds to logistics and staffing. We provide a full end-to-end experiential service including:
- site research, applications and bookings
- logistics, deliveries, storage & transportation
- scheduling & route planning
- event management, installation & derig
- event managers, staff and drivers
- promo vehicles, sampling bins, sampling pods
- reporting & measurement
Whether it’s a shipping container in five major city centres, a perfume dispensing supercomputer in a shopping centre or a mobile library we have a solution to fit the brief. As a bespoke, independent experiential agency with on-site workshops, paint studios and storage we have all the room needed to create unique experiential projects of all shapes and sizes.
We create some pretty cool promotional, sampling and experiential branded vans and vehicles. Like the catering grade sampling truck we created for Wall’s Sausages, the clear perspex trailer for Tastecard or the VW Camper Van for Echo Falls we can source, purchase and convert cars, van, trucks and trailers and turn them into eye-catching, highly impactful (and functional) promotional masterpieces.
Event Space Hire
We research, book and hire event spaces on a daily basis for experiential campaigns and product sampling. We deal with the application forms, the health and safety, RAMS documents, specification of the spaces – all the fine detail that takes the time to put the campaign together. We book event spaces across the country from Leeds to London, Edinburgh to Glasgow, Manchester to Liverpool, Birmingham, Cardiff, Bristol, Newcastle, Brighton and more. Typical locations for brand activations include:
- city centres (e.g. Briggate Leeds, Piccadilly Gardens Manchester)
- train stations (e.g. Kings Cross)
- tube stations (eg. Embankment, Covent Garden)
- supermarket stores (eg. Sainsburys, Tesco, Asda, Morrisons)
- shopping centres (eg. Trafford Centre Manchester, Trinity Leeds)
- sporting events and stadiums (e.g. Headingley, Emirates, Anfield)
- festivals (eg. Taste, BBC Good Food, LoveBox)
- theme parks (e.g.. Thorpe Park, Chessington)
If you’ve got an idea for a brand activation or roadshow, product sampling campaign or brand experience we can bring it to life. Contact us using the form below, email us or call 0113 243 8194.