Experiential Marketing & Events Agency
Unique, award-winning experiential marketing, brand activation & product sampling campaigns.
iMP is an experiential marketing and experiential events agency. We’re specialists in the design and delivery of impactful, memorable, consumer facing experiential events and brand activations. We collaborate directly with brands and agencies taking initial ideas from napkin sketches through to a full consumer experience.
For more than a decade we’ve been designing, building, installing and staffing product sampling and experiential campaigns for some of the world’s biggest brands as well as national and local ones. As a leader in the experiential marketing agency sector we’ve built double-decker shipping containers, converted ice cream vans into soup kitchens and designed supercomputers for Rihanna and Ant & Dec.
Full Service Experiential Agency
What does that really mean? It means if you’ve got an idea for a campaign, we can pretty much deliver everything from start to finish. From working up the concept into a realistic proposal, 3D modelling, researching the target demographic, booking and managing the events spaces, designing, building and installing the activation… here’s the lowdown:
- researching event sites
- managing site application & booking
- logistical elements inc. delivery, storage & transportation
- event schedules & campaign planning
- full install & removal of the activation
- site crew, promo staff, drivers
- event managers & team leaders
- promotional vehicles & sampling equipment
- event reports
What is Experiential Marketing?
What is experiential marketing? In simple terms it’s a marketing technique that connects brands and consumers through some kind of physical (or virtual) experience. Experiential marketing agencies like iMP will create some kind of ‘activation’ (eg. product sampling, physically or mentally immersive experiences, installations, PR stunts, brand events and so on) to bring brands to life and interact directly with the target audience.
If you need shipping container hire for a ten city campaign, a giant bag for life that you can walk into and do your shopping or you’ve got 150,000 new cereal bar samples to put in the hands of commuters, iMP can make it happen. We’re a proudly independent experiential agency and we do almost everything inside our buildings in Leeds and London. With nearly 10k square feet of workshop space, painting studios and storage facilities our services are reinforced by a truly in-house infrastructure.
As an end-to-end product sampling agency we have the ability to design and put sampling campaigns into action nationwide. In London, Leeds, Glasgow, Edinburgh, Birmingham, Manchester, Cardiff, Newcastle, Liverpool and any else in mainland Britain we’ve got over 10 years of expertise, experience and knowledge in executing product sampling roadshows, tours and campaigns. But it’s not just the logistics we do; we also supply premium sampling staff and a few other useful services…
We build some amazing and unique promotional, sampling and experiential vehicles. We bought, stripped, converted and drove a 7m long Mercedes kitchen on wheels for Wall’s Sausages. We turned one of our promo vans into a mobile library for Vodafone and we put a broken turbo in a glass case and took it on the road for Comma Oil. From ice cream to oil, suncream to soup, if you want to get your brand or product out to the public give us a call.
At iMP we have an industry leading core team of around 350 promo staff. They’re recruited, trained and selected for each campaign on an individual basis and we’ve got a pretty good reputation. Our team members are experts across most promotional, experiential and marketing categories specialising in:
- product sampling
- events & exhibitions
- leafleting & flyer distribution
- lead gen & data capture
- costumes & mascots
Event Space Hire
It can take quite some time to research, book and manage an experiential event site. Fortunately we’re experts at it (we’ve booked so many) so it takes a lot of the stress off our clients and saves them valuable time. There are a number of different experiential event site types across the country but we can book all of the following:
- city centre events (e.g. Briggate Leeds, Piccadilly Gardens Manchester)
- train station & tube station sampling & experiential
- sampling in supermarkets & stores (eg. Waitrose, John Lewis, Tesco, Asda, Morrisons)
- shopping centre brand experiences (eg. Westfield London, Bullring Birmingham)
- sports events & stadium promotions (e.g. Old Trafford, Twickenham Six Nations)
- music & food festivals (eg. Taste of London, BBC Good Food Show, Glastonbury)
- theme park sampling & events (e.g.. Alton Towers, Legoland)
If you have a brand, product, advertising campaign or activation you need bringing to life or roadshow contact us through the form underneath, email or call the office on 0113 243 8194.