Product launches in Leeds and Yorkshire.
iMP is the leading Leeds sampling agency with offices and workshops in the North and London. With over 15 years of industry knowledge in planning and delivering end-to-end sampling tours and campaigns we create results driven product sampling campaigns nationwide.
Being a full service product sampling agency we create, plan, manage and deliver product sampling campaigns, roadshows and tours. Including London, Leeds, Glasgow, Edinburgh, Birmingham and Manchester to Cardiff, Bristol, Newcastle, Liverpool, Brighton you’ll find our expert sampling staff in sampling locations somewhere near you pretty much every week.
We plan high impact, high volume product sampling campaigns for international brands and products like Grenade Sports Nutrition, Wall’s, Cheestrings, Kelloggs, Campbell’s, Arla and more. We specialise in the management of logistics and the fine detail. This includes the research, booking and management of the premium spaces for sampling ensuring that the ‘brand to hand’ principle is carried through to the consumer.
Our advantage is that iMP has the infrastructure, storage and specialist knowledge to deliver all kinds of brand sampling campaigns. With a number of promotional sampling vehicles, pods and sampling bins we’re fully equipped to deliver high volume activations quickly. With 9000 sqft of on-site workshops, storage and paint studios we really are a bespoke in-house sampling agency.
With more than a decade of knowledge and experience in executing highly engaging and successful end-to-end product sampling campaigns we’ve become experts in sampling and product activation. We manage all the application forms, health and safety, RAMS docs, site access and exit plans; all the time consuming detail essential in delivering an effective product launch.
We know the optimum value for money and premium sampling locations across the country, which ones require sampling permits and which don’t. Ideal consumer and commuter sites where you’ll find us distributing samples include:
All iMP product sampling staff have Food Hygiene Level 2 certification as a standard qualification ensuring best practise food handling processes. All our staff are iMP staff – never outsourced. They’re experienced, professional, consumer and client facing. Check out some of our 5* Google reviews to see why. Each team member is allocated a unique profile which includes photo, statistics and category experience for pre-activity approval.
Promotional sampling vehicles are high on our list of sampling services. From converted, fully wrapped ice cream vans to VW camper vans we have access to quite a few different sampling vans and vehicles. Whether it’s a chilled, frozen or ambient product, a new flavour of soft drink or alcoholic cocktail or a catering-grade kitchen on wheels we have a mobile sampling solution. Our promotional sampling vehicles are supplied with drivers, staff and everything else needed to complete the campaign from A to Z.
If you’d like us to create and manage a full end-to-end sampling campaign for your product contact us on 0113 243 8194 or use the form below.
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Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
