Product Sampling Agency Leeds
iMP is an award-winning product sampling agency specialising in hot, cold, frozen, ambient, alcohol and FMCG products.
As a full service sampling agency we design, create and implement product sampling roadshows across the UK. From London to Leeds, Glasgow to Edinburgh, Birmingham and Manchester to Cardiff, Bristol, Newcastle, Liverpool, Brighton and everywhere in-between we have more than a decade of expertise, experience, knowledge and execution in delivering nationwide end-to-end product sampling roadshows, tours and campaigns, and supplying premium sampling staff.
We create and deliver high volume, high impact product sampling campaigns for brands like Cadbury, Kerry Foods, Kelloggs, Campbell’s, Ben & Jerry’s and more. We also specialise in sorting out all the logistics. That means we find the best spaces to sample, research them, book them and everything after that ensuring the true ‘brand to hand’ principle is carried through to the end. Most importantly we also have the infrastructure, tools and the staff to deliver the activity. With a range of promotional sampling vehicles, sampling pods and sampling bins we’re fully equipped and ready to go when you are. With more than 9000 sqft of on-site workshops, storage and studios we are a truly in-house agency.
Here are some typical examples of sites where we regularly distribute samples:
- city centres
- train stations
- tube stations
- in-store supermarkets
- shopping centres
- sporting events and stadiums
- festivals and theme parks
Whether it’s an ambient cereal bar, protein product, new ice cream brand or energy drink we manage all elements of product sampling and brand activation. From the planning and booking of event and promotional spaces to temperature controlled delivery and storage, health and safety, risk assessments, event space applications, transportation, sampling bin hire, installation, derig and staffing we manage everything needed to deliver a successful end to end campaign and help drive consumer sales.
From sampling campaigns like distributing 50,000 Grenade protein shakes at London tube stations, 50,000 hot Wall’s Sausage sandwiches across the country to 150,000 Kellogg’s Nutty Chewy cereal bars we have the infrastructure, knowledge and experience to create and deliver a fully costed sampling, logistics and management solution.
If you’ve got an idea for a new product launch or nationwide sampling tour get in touch at [email protected] or use the contact form below.
We design, build and deliver full experiential campaigns, product sampling roadshows and brand activations. From brand experiences like our PureGym Shipping Container to Rihanna’s Kiss-O-Meter or the Richmond Sausages and Wall’s Ready Baked sampling tours we’ll work with your concept and budget to produce a worked up solution, design, logistics and management plan. If you’ve got an idea for a branded installation or experiential roadshow we’ll bring it to life.
We have nationwide teams of high calibre promo staff, promo girls, product sampling staff, experiential staff, promo models, event staff, exhibition staff, demonstration staff and brand ambassadors in London, Leeds, Manchester, Birmingham, Edinburgh, Glasgow, Cardiff, Newcastle, Liverpool, Bristol, Brighton and more. All our staff are iMP staff – recruited, trained and individually chosen for each campaign. Every iMP team member is supplied with a full photo, statistics and experience profile for pre-activity selection. From promotional team members for simple street promo to sampling staff with food hygiene certificates we have a unique core team of highly experienced consumer and client facing staff.
Branded ice cream van hire, promotional vehicles, promo vans, camper van hire and conversion, custom promo vehicles… we have a wide range of promo vehicles customised to suit all types of mobile product sampling, advertising, promotional and experiential campaigns. If you need to hire a fully branded ice cream van complete with freezer compartments for chilled or frozen sample products or a branded camper van for a nationwide experiential roadshow we can provide drivers and brand ambassadors to support the activity. We also build bespoke custom promo vehicles from the ground up