Sampling campaign for Little Moons.
Following the success of our Little Moons ice cream van tour, we were commissioned to use our new promo vehicle, Lola, to launch the new cheesecake range. With a huge side serving hatch, full graphic wrap and custom build elements, Lola set off on tour.
As this was a new product launch for Little Moons the look and feel of the truck was vitally important. Keeping the Little Moons brand colours, we wrapped our sampling truck in a gloss finish. Key to the campaign was the visual element. A strong, impactful look helped draw in consumers and create high visibility on the road.
iMP managed the entire sampling tour. This included storage, refrigeration, logistics, staffing and drivers. And of course the promo vehicle. As a frozen product it was crucial that minimum and maximum temperatures were adhered to. We also had to maintain the highest possible standard of cleanliness and hygiene. This meant constant and consistent wiping down of surfaces and cleaning. So as part of our responsibility we kept accurate logs of stock control.
Sampling the new Little Moons cheesecake product to consumers was the objective. There’s no better way to gauge customer feedback than live, in person, on the spot. Not only did we drive taste and trial but we were able to generate instant insight into what customers thought about the new variants. In all honesty we were kind of preaching to the converted. Little Moons is an incredibly well known brand. Combining ice cream and cheesecake into mochi balls and giving them away for free was not a difficult task. But it was certainly fun.
We’re experts in creating nationwide sampling tours. Get in touch.
You may also be interested in....
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
