Award-winning Grenade Sports Nutrition partnered with iMP to promote a new range of protein packed products through consumer product sampling at key commuter hubs across the UK.
Distributing a combination of more than 50,000 Grenade protein shakes and new protein spreads the sampling activity was supported by a recipe card using Grenade products.
Starting with London and Manchester, Grenade branded sampling teams were deployed from 7am at high footfall tube stations across London including St. Paul’s, Chancery Lane, Embankment, Covent Garden, Shoreditch and Old Street and on busy commuter routes in Manchester city centre. The strategy also included product sampling and distribution around head office sites for Co-op and Sainsbury’s with the purpose of catching the attention of trade buyers and category managers before work.
We managed all logistics of the campaign from sampling location research, permits, applications and site bookings to stock management, storage and recycling, health and safety, vehicles, training and staffing. As the protein shake could be stored and consumed at ambient temperature a refrigerated vehicle was not required for transportation and storage on this activation. A full event report including sample distribution figures, consumer photos and feedback was submitted to the client post-activity with incremental updates throughout the activity each day.
“Working directly with the team at Grenade HQ has been a refreshing and unique experience. Their non-nonsense ‘get the product out there’ attitude fits perfectly with iMP’s approach when it comes to high volume, fast-paced grand and go sampling.” Grenade’s number one priority was to get the samples into commuter’s hands and drive trial, an attitude which we certainly share.
Got an idea for a sampling tour or product launch? Use the contact form and get in touch.
You may also be interested in....
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
