We supply branded, costumed flash mob staff, flashmob events and promotional campaigns.
From just a handful of promotional staff upto a flash mob of 50 people, we’ve organised some headline grabbing flashmob events for brands from Jet2 to Krispy Kreme, Cadbury to Swizzels Matlow to Christmas elves sleeping overnight in a shopping centre.
Also known as a flashmob (it can be one word or two), a flash mob is a group of people gathering in a crowd of unassuming onlookers who, often without warning, break out into dance, poses, or engage in some other out of the ordinary promotional activity. It’s surprising, unique and can create a real buzz around a promotional campaign from a PR or high visibility consumer perspective. A high impact, quick hit which can make headlines (and can end up trending on Twitter very quickly, as we’ve discovered). Wikipedia describes it as:
“A flash mob (or flashmob) is a group of people who assemble suddenly in a public place, perform an unusual and seemingly pointless act for a brief time, then quickly disperse, often for the purposes of entertainment, satire, and artistic expression. Flash mobs are organized via telecommunications, social media, or viral emails.” (credit Wikipedia).
All our flashmob staff are iMP staff – recruited, trained and individually chosen for each campaign or promotion – never outsourced. Whether you need a team of 5 or a team of 55 we can organise a team to carry out a dance at a train station, create a buzz in a city centre or disrupt a boring day in a shopping centre. You tell us how many flashmob staff you need, where they need to be, when and what to wear, and we’ll do the rest. Need 20 people to suddenly put on a branded t-shirt and do a slow dance in a public place? Need 50 people to campaign for an extra bank holiday outside the Houses of Parliament? We can make it happen.
We provide more than just flashmob staff. We supply industry leading (and award-winning) team members with 5* Google Reviews to both brands and agencies alike including (but not limited to):
If you need to hire staff for your promotional, experiential or sampling campaign contact us on the form below or call 0113 243 8194.
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We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
