Experiential sampling for a premium chocolate brand.
We designed, built, installed, activated and derigged an integrated experiential sampling campaign for the opulent and indulgent Monty Bojangles brand.
Working with the brand’s creative agency we took their fantastic, whimsical and magnificent ideas and turned them into a fully interactive sensory experience.
We designed a fully interactive experiential sampling activation for Monty Bojangles decadent chocolate truffles and delivered it at The Bullring in Birmingham city centre. Far from your ordinary sampling campaign we created an immersive sensory experience which activated consumers’ touch, taste, smell, sight and sound. From a custom Monty The Cat animated puppet to a hotline to Monty himself, a scented bubble machine and a 3D cryptic puzzle we created something truly unique to the brand and unforgettable to the participants.
Sampling the hero flavour (Choccy Scoffy) alongside other new product flavours allowed the brand to showcase their range. From Flutterscotch, Cocoa Nib Nights and Pretzel Parade to Cocoa Berry Blush, Berry Bubbly and Orange Angelical, the tour gave consumers a real insight into the taste and quality of the brand.
To add a theatrical element to experiential product sampling, we work with both brands directly and their appointed agencies to find the most creative and immersive solutions. Using our extensive brand activation experience this means that even a napkin sketch can be transformed into a fully worked up experiential campaign. The task for Monty Bojangles was no exception. Creating the animated Monty The Cat puppet, the interactive plinths, the backdrops and kitsch branded elements gave us plenty of scope to be creative whilst sticking to the budget.
We create integrated sampling campaigns from start to finish. Get in touch and we can help.
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We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
