Collaborating with O2‘s creative marketing agency we worked to a tight deadline and budget to design, build and install an immersive experiential campaign for the O2 Refresh tariff targeted at students.
The Dog & Bone railway pub, designed to reinforce the offer of a free railcard upon signing up for O2 Refresh, toured student lock-in events at shopping centres in Manchester, Derby, Nottingham, Newcastle and at Bluewater in Kent.
Managing the logistics, site access and health and safety procedures our rigging team and event managers installed the modular Dog & Bone set in the early pre-trading hours of the morning before de-rigging it late at night post-event.
Brand ambassadors, promo and event staff were trained with the aim of generating quality leads enabling O2 to follow up and convert the data to sales.
Tempting students with a free taster of craft beer or cider and the chance to win high value prizes such as Dr. Dre Beats headphones and iPads in our ‘unlock the box’ competition, our teams interacted with nearly 10,000 students generating more than 4000 leads during an intense four hour period at each of the five events. A great success.
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We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
