Working with Gala Bingo‘s lead agency we supplied dozens of costume staff and a fully brand wrapped promo van to carry them around the UK.
Anyone walking through Westminster in London, Birmingham, Manchester or Newcastle between the 24th and 27th September was in for a pleasant surprise as GalaBingo.com and ten of its big and bold bingo mascots gave a handful of very lucky people the chance to win £500 holiday vouchers each, among other prizes.
GalaBingo.com’s ‘Dancing Queen’ and ‘Two Little Ducks’ wobbled their way through the cities alongside eight other big bingo mascots accompanied by a mariachi band. As well as posing for selfies with consumers they distributed 5000 scratch cards with prizes including branded mugs, teddy bears and six larger prizes of £500 worth of holiday vouchers.
Each scratch card hid a unique code which could be checked online at www.galabingo.com/41fun. Any prize wins were immediately revealed via the website.
In addition to the city centre activity there were more rewards for consumers who spotted, tweeted and tagged the best photos of GalaBingo.com’s ‘41 Time For Fun’ branded van on the road.
A hugely successful and engaging campaign which led to the addition of further activity in Birmingham.
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Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
