We wrapped a VW Camper Van in Hollister livery and set off across the UK to promote the launch of the new Hollister Wave 2 fragrance for men and women.
Working directly with Hollister’s distribution agency we created and managed the schedule, routes, event spaces, sampling permits, health and safety, logistics and staffing.
The aim of the campaign was to drive awareness and sales of the Hollister Wave 2 fragrance in Superdrug stores by creating a campaign with high visual impact that captured the spirit of the surf-style brand and products. This was done by distributing free small samples of both the male and female fragrances, and handing exclusive MONP vouchers and promotional collateral to consumers against the backdrop of the super-cool VW Camper.
We visited pre-booked dedicated event spaces in:
• London • Cardiff • Liverpool • Manchester • Glasgow • Edinburgh • Superdrug HQ
Our Hollister promo staff and brand ambassadors distributed:
• 40,000+ male fragrance samples • 40,000+ female fragrance samples • 30,000+ drive to purchase and special offer promotional collateral units
We’re ready to help you plan, create and execute your next sampling tour. Contact us or call 0113 243 8194.
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We worked with iMP on stands for two different events and were thrilled with the quality of the items we received. The team executed our brief to a fantastic standard, working to a tight turnaround to deliver all materials required for both events, and were extremely supportive and quick to respond to any questions we had throughout the process. Thank you iMP for your work on this project to ensure we had incredible activations at both of our events!
Brand Manager, BOL Foods
David and team at iMP are the real deal - kind, personable, dependable, professional, and offer a craftsmanship that rivals any agency I've encountered in my career. We will absolutely be using iMP again for any future UK activations (if they will have us) and highly recommend for any companies seeking an incredible experience - ESPECIALLY if you're a US-based team like us, and need an expert on location.
Brand Director, Life360
We worked with iMP for our event stand and staffing of the Ideal Home Show. David and the team were fantastic, our stand was incredible and we had so many compliments on it. The staff were great, they are really high energy and engaged our consumers at the stand. I would highly recommend if you are looking to run any sampling or experiential events for your brand.
Brand Manager, Snuggledown
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
Account Director, CreativeRace
Had a wonderful experience working with David and the whole iMP team for an event this summer! David went above and beyond to help wherever possible and the branded ice cream van turned out beautifully. Hope to work with iMP again soon!
Brand Manager, ETTG
Hiring iMP for an event I was leading on for a new client was a great decision. They turned around a high quality sampling event and promo vehicle with a very short turnaround time, and their staff on the day were incredibly enthusiastic and professional. They made the process easy and the client very happy, we'll definitely be working with them again.
Brand Director, Lee Kum Kee
